We aim to be renowned as hoteliers who offer luxurious hospitality in the grand European style. We serve the kind of people who expect excellence and value individuality. The strategy guiding us throughout is long-term and focused on our enterprise value.
Every aspect of Kempinski is geared towards serving guests who expect excellence and value individuality. The fact that Kempinski is not publicly listed, but rather a private company, plus the support we enjoy from our shareholders, means we can focus on a long-term strategy, creating value that is sustainable. We believe that the Kempinski brand promise of luxury hospitality provided with European flair can be best delivered through a decentralised approach. Our trust in and empowerment of staff in our regional offices means we can deliver our brand promise coherently, while respecting the cultures specific to each region, country and property.
Through highly selective growth, Kempinski's strategy is to create one of the world's most desirable and luxurious hotel collections, where hotels are either trophy hotels or market leaders. Inspired by our European heritage, Kempinski is focusing its development efforts on prime European destinations. Our expansion continues in China, the Middle East and Africa, regions where Kempinski was often the pioneer.
Bringing these properties to life and delivering our brand promise to guests are the staff in each hotel. Our strategy of investing heavily in talent selection, training and education of our staff means we can guarantee the continuity of our management expertise and create a strong culture.
As a hotel management company, our highest priority is always optimum operational performance and sustainable financial results. We express our brand promise through operational value propositions which are unique to Kempinski. We deliver these through our successful openings and professionally managed hotels. Our performance, as individual properties and as a group, is driven by innovation in every area of our business.
Embedding each of these strategic priorities in Kempinski's powerful brand, drawing on our distinctive heritage and strong culture, allows us to successfully translate our vision into reality.