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December 5th will see Kempinski Hotel Mall of the Emirates sell its infamous 650m Stollen cake at Mall of the Emirates with all proceeds going to the Dubai Centre for Special Needs.

Dubai, November 2014 - For the ninth consecutive year, Kempinski Hotel Mall of the Emirates and the Mall of the Emirates are collaborating to create the longest string of German stollen cake to-date – 650 metres to be exact, and it’s all in the name of charity as the 9th Annual Stollen Charity Cake takes place on Saturday December 5th, all day until the last slide of cake is sold.

The Stollen, a festive variety of the traditional German fruitcake, taking a team of 30 chefs 5 weeks to prepare, and with the help of over 50 volunteer team members the event is set to be a huge success once again, with slices selling for AED5 and a whole loaf selling for AED100.

“Over the years the Stollen event has become one of the most anticipated events of the year for us at the hotel and the team always looks forward to the planning process; coming up with innovative ways to make the cake raise more and more money for charity,” says Konstantin Zeuke, General Manager at Kempinski Hotel Mall of the Emirates. “It is a great way to kick off the festive season and remind people the importance of giving back at this magical time of year, and the Dubai Centre for Special Needs is most definitely a worthy cause.”

“This coming holidays, Mall of the Emirates is encouraging the community to embrace the festive spirit by joining us on December 5th for a spirited day of family entertainment for a good cause,” said Hussain Moosa, Associate Director for Mall of the Emirates. ‘This year’s Stollen charity event is the most ambitious we’ve hosted in partnership with the Kempinski Hotel and with 650m of delicious festive cake ready to be sold, we are optimistic that we will raise record numbers for the Dubai Centre for Special Needs.”

“The Kempinski Stollen charity cake sale is a highlight on our annual calendar.” Says Dr. Mahshid Salehi, Director of the Dubai Centre for Special Needs. “We are always so grateful to the team at the Kempinski for their hard work and determination to always make the cake bigger and better each year! The money they raise every year really does help us go further and continue to support and nurture the development of our students, therefore, lighting their path towards a brighter future.”

Last year saw the cake stretch to 600 m and raise AED 87,990 for charity, so hopefully the larger cake this year will raise even more money for such a great cause. For more information or to volunteer to help out, contact 04 409 5999 or visit the website www.kempinski.com/en/dubai/mall-of-the-emirates.

Starting at 10am on December 5th The Stollen Charity Cake Sale promises fun for all ages.

About Kempinski Hotel Mall of the Emirates:

Priding itself on offering guests innovative experiences, Kempinski Hotel Mall of the Emirates has some of the most unique and stylish room products in the region. Fifteen stunning Ski Chalets marry sand and snow, offering views of the Arabian Gulf on one side and ski slopes on the other. The über-sleek Executive Tower Suites and the luxurious Presidential Suite are an exercise in modern elegance and provide an exclusive haven for discerning guests. Each of the hotel’s 393 deluxe rooms and suites is equipped with a large plasma flat-screen TV with access to 80 international satellite channels, as well as a DVD and multi-media player. In addition, all rooms have a fully furnished dining area as well as stylish and well-appointed marble bathrooms.

About Kempinski:

Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.

www.kempinski.com/ • www.globalhotelalliance.com

To book or for further information visit

www.kempinski.com/dubai www.kempinski.com/press • www.globalhotelalliance.com

Issued by:

• Marketing Communications Manager • Kempinski Hotel Mall of the Emirates • Sheikh Zayed Road • 120679 Dubai • United Arab Emirates

Tel +971 4 341 00 00 • Fax +971 341 45 00 • Mobile +971 50 3575102

marketing.malloftheemirates@kempinski.com • www.kempinski.com/presswww.kempinski.com/dubai

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