Supporting with an ethical mindset

Our approach

As we evolve, so too does our desire to do so in an ethically responsible way. We participate in community initiatives, often in collaboration with BE Health, our successful homegrown philanthropic initiative.  

Further collaborations include the Linens for Life Face Mask programme, which makes life-saving face masks from used bed linen, and Clean the World, an organisation that diverts used hotel soap and amenity bottles from landfill and repurposes them into new soap bars and bottled products to distribute to communities in need, shelters and refugee camps.