Latest Fashion
In St. Moritz

Take a stroll along Via Serlas, the shopping capital of St Moritz, for the finest the world has to offer in fashion, jewellery, furniture, wine and a whole host of other delicacies.

You almost can't move for designer boutiques, with everyone you could hope for represented. Chanel, Gucci, Louis Vuitton, Prada, Ralph Lauren, La Perla and so many more – you will be spoiled for choice from the most prestigious international names.

Or for some local style, why not explore the family-run boutiques throughout the valley, offering quality cashmere knitwear for a luxurious way to keep out the cold, or handmade chocolates that you will be unable to resist.

Traditional Swiss furniture and watches, or Italian food and coffee, are also on offer. With every side street offering a uniquely tempting curiosity, shopping in St Moritz is an expedition in its own right.

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