150 years of Winter Tourism in Switzerland

150 years of Winter Tourism in Switzerland

St. Moritz, 30 September 2014 - A Swiss hotelier placed his bet in 1864 on the milestone for winter tourism in the Alps. He bet with his British guests that winter in the Engadine would be as sunny as the summer – and he won. After that bet, St Moritz became the birthplace of Alpine winter tourism. This anniversary will be celebrated in the upcoming winter 2014-15 at the Kempinski Grand Hotel des Bains with many unique events.

With the Ski-Opening package, starting in early December, Kempinski Grand Hotel des Bains St Moritz will kick off the celebrations for the winter jubilee. Chef Axel Rüdlin and his kitchen team will create culinary delights that are inspired by the hotel’s 150 years of gourmet history and reveal how it is implemented today. Classics like lobster, oysters and pigeon served in a modern and light way. The second day will be full of skiing and enjoying the spa and after a culinary break at the Kempinski bar, the hotel shuttle will drive up to the big anniversary event with an open-air concert by Xavier Naidoo. An extensive programme with a Bogner fashion show and a ski race in the heart of St Moritz are some of the other event highlights for opening weekend.

"We will celebrate two 150-year anniversaries. In the summer of 2014, it was the hotel's birthday and now it's winter tourism’s birthday, "said Reto Stöckenius, General Manager of the five-star hotel. "The guest can experience the pioneering spirit that St Moritz is named for, they get to experience a mix of traditional and current events, from sporting and sustainable activities to fun hotel packages and deals."

The winter 2014-15 season offers traditional telemark courses or curling, skeleton or bob runs on the only natural ice rink in the world, historical sightseeing flights with “Tante Ju”, classical and modern concerts, various exhibitions and readings, as well as the British version of the Gourmet Festival with guest chefs from England and the Lake Dance, a glitzy party on the ice. Of course, classics like Polo on Snow and the famous White Turf horse races will be a part of the season as well.

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