Kempinski Celebrates 7th Anniversary
As part of its seventh anniversary celebrations, Kempinski Hotel Shenzhen held a guest appreciation party with the theme “Go Back to School Day” in the evening of October 25. The party turned out to be a sweet surprise for the hotel marketing team with increasing 95 fans in Wechat and Weibo (two overwhelmingly important social media sites in China) and being mentioned at less 50 times during the 2 hours event. “ Sweet,” Jack Zhang Director of Events said, after knowing the positive reaction from social media. “We love to be the talking point and what makes me happier is we received inquires for year end parties.”
The hotel’s Ballroom A, where the party happened, was decorated in 1970s and ’80s classroom style: a giant “backdrop” featuring Chairman Mao’s well-known instruction to students: “Study hard and make progress every day,” and with posters and award certificates from the ’60s and ’70s. At a corner called “Kempi O’Stuff Fair”, guests could redeem the “old stuff ”such as: jugs bearing the portrait of Lei Feng, green army kettles, green cross-body bags with red star and story books from the ’50s and ’60s. The hotel provided the Red scarves and three-cross-line badges - items for Young Pioneers - to every participant.
The party started with a Flag Raising Ceremony. Twenty hotel department heads lined up and paraded onto the stage to raise up the Kempinski Flag, just like the Flag ceremony in the Chinese School, with The Kempinski Song as background music.
“Headmaster” Torsten Dressler (general manager of Kempinski Hotel Shenzhen) appreciated the hotel’s clients. “Opening 7 years ago, Kempinski is obviously not the newest hotel in Shenzhen. However thanks to the friends here tonight, our loyalty clients and our business partners, we have continued to succeed. Thank you all for your great support these past seven years. Let’s enjoy a great party tonight! We look forward to welcoming you soon to host your events and parties in our hotel,” he toasted to participants.
Partygoers were treated with entertainment programs including a magic show, a ukulele performance by Tank Studio and a dance show by the hotel sales team and a guest performance by hotel’s core partner Coastal City. Dressed up in 1980s student style with cross-body green bags, the hotel’s sales team danced in a lively and funny manner.
“We loved the sales dancing performance, I screamed and laughed loudly. The dancing is so creative and stunning,” a ZTE employee surnamed Wang said.
“I enjoyed a lovely evening with loads of good old days’ memories. I put on the red scarf and the three-cross-line badge and felt like a time tunnel was opened and brought me back to my school days,” a senior editor from Shenzhen Economic Daily surnamed Liu said.
Contrary to conventional wisdom, the Kempinski corporate office had decided to make food and beverage (F&B) the focal point of the company’s strategy, and Kempinski Hotel Shenzhen is following the lead and highlighted the party with 6 creative dinning booths. The Mr. Ice Cream was a Ice Cream Car with low fat Gelato Ice Cream from Italy. Chef at the Kempi Hot Dog served mini hot dogs and chips which were in less fat and salt than the normal-size ones. The Asian Cuisine table included fried rice, chicken wings, sprigroll and other delicious Asian finger foods. The signature dish of the Kids Corner section was the huge lollipops made of pizza. The Pub 1897 was a corner for wine, beer and soft drinks. Last but not least, the SWEET provided creative fruit and dessert, such as cute fruit bears and the colorful fruit peacock .
The hotel is making food and beverage the key differentiating factor in the Shenzhen luxury hotel business, driving the top-line while ensuring sustainable and profitable operations.The hotel will implement innovative concepts inspired by European flair and the great cuisines and diversity of Europe in carefully managed stages.