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The biggest automobile event in Slovenia
Portoroz, 17 July 2012
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Launch of the new Mercedes A-class

Launch of the new Mercedes A-class

Portoroz, 17 July 2012 - The biggest automobile event in Slovenia hosted by Kempinski Palace Portoroz. Company Daimler AG, the general representative of the brand Mercedes-Benz has chosen Slovenia and the Kempinski Palace Portoroz for destination of the worlds’ launch of a new generation of Class A.

From 18th of June until 15th of July 2012 over 1.200 worlds’ journalists and over 250 high representatives of Daimler visited Slovenia for the new launch of the Mercedes A-Class held at the Kempinski Palace Portoroz.

With the new A-Class, Mercedes-Benz is opening up a new chapter in the compact segment: markedly emotive in design, with powerful engines ranging from 80 kW (109 hp) to 155 kW (211 hp), extremely efficient with emissions from just 98 g of CO2/km and a best-in-class drag coefficient of 0.27.

The journalists arrived on the Jože Pučnik Airport in Ljubljana where they received one of the versions of A-Class and drove towards Vipava to Restaurant Zemono. After lunch they continued the exciting drive to the Slovenian coast, to Kempinski Palace Portoroz, where the invitees were welcomed.

In the afternoon a press conference with the representatives was held, where they presented all the characteristics about the car and sales results for the future. As well they had a chance to try the sport version of the Mercedes A-Class, where they push the car into extreme conditions on the Portoroz Airport runway and feel the adrenalin of a sports ride.

The excitement continued on into the evening with a gathering on the Crystal Hall terrace, where the Executive Chef Curt Daniel Scheffler impressed them with live cooking and culinary delights.

The next day after breakfast they left for Ljubljana in another version of the car, where they had lunch in Bistro Zvezda, a tour around the old part of the capital and later returned to the airport.

About Kempinski Palace Portorož:
The luxury hotel Kempinski Palace Portorož, opened in 2008, is situated directly on the Adriatic coast of Slovenia, not far from the Medieval Pearl, the town of Piran, and less than two hours from Venice. The five-star superior hotel embodies a unique combination of traditional and contemporary design, offers 181 superb rooms and suites, a 1,500 sq m (16,145.9 sq ft) spa, an innovative food and beverage concept in all its restaurants and bars, six conference facilities with daylight, a unique historic ballroom and a private park.

About Kempinski:
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now comprises a portfolio of 75 five-star hotels and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotels.

Contact for Public Relations:
Petra Zierer • PR & Marketing Coordinator • Kempinski Palace Portorož
Obala 45 • 6320 Portorož • Slovenia
Tel +386 5 692 7666 • Fax +386 5 692 7950 • mob +386 40 457 171 •

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