Discover the creations of Hungarian fashion designers during your stay in Budapest!
Nanushka is among the many excellent Hungarian brands and has its own brand store in London and New York. It is undoubtedly the most famous brand available in many luxury stores around the world. Kempinski Hotel Corvinus Budapest is within easy reach of the brand's flagship store in Budapest, where there is also a cosy cafe designed in the brand's typical mid-century modern style.
The other Hungarian fashion brand, which is now also listed internationally, is the minimalist AERON. It belongs to the same group of companies as Nanushka, whose pieces can be bought in London as well as in the Middle East. The most authentic way to do so is in the brand's showroom in Budapest. It is worth highlighting the fashion brands Celeni, Élysian and Navona, whose showrooms are all located in the city centre.
One of the most unique Hungarian brands is TOMCSANYI. This premium brand owes its success to its unique designs, many of which were inspired by the world of Eastern-Central European socialism. The typical potted plants of the period, the type of house that came into vogue especially in the countryside from the 1960s, the Kádár cube named after the party chief secretary János Kádár or even the coverings of the Balaton holiday homes are echoed on the textiles. For local customers, this is a kind of time travel to their childhood. For foreigners, it can be an exciting cultural insight into the Hungarian history of the second half of the 20th century.
We would like to draw attention to four brands that we selected based on criteria such as their showrooms being centrally located, haute couture services, production of ready-to-wear items and Western European level standards. Of course, we also find members of the Hungarian elite among their regular customers.
The designer of Sentiments, Beatrix Joó, is an inescapable figure in the Hungarian fashion world. She is a true socialite and a member of the founding team of the Budapest Central European Fashion Week (BCEFW), which takes place twice a year at the end of January and August. Although Sentiments is really famous for its tailor-made evening gowns, it also makes ready-to-wear products twice a year for its shows. Their clothes are characterised by romantic femininity, uncompromising luxury and professional precision with shape-following silhouettes, fine materials, dramatic tailoring solutions. It's definitely worth signing up for if you want to enrich your wardrobe with a special piece that you wouldn't find at any party back home.
Similar to Sentiments, Katti Zoób is a brand that has been on the market for several decades and produces both couture and ready-to-wear. Its namesake is one of Hungary's most famous designers, Kati Zoób, who opted for casual elegance that can be worn on a daily basis in her ready-to-wear line. The designer has already received the most prestigious state awards for her work and large-scale exhibitions of her oeuvre have been organised in several locations. The designer also likes geometric patterns. One of her favourite motifs is the rose, which echoes in many of her creations.
Fashion designer Bori Tóth is the founder of the TOTHBORI brand. With several brands on the Hungarian market, she has already proven that she has an excellent understanding of business looks, haute couture, minimalist lines and more ornate luxury. Her current brand is primarily aimed at working women. Functional, yet aesthetic pieces are created in her salon. Her silhouettes and the regular inclusion of Japanese motifs are her real distinguishing features on the Hungarian market.
Finally, you can't miss the Viktoria Varga brand. The eponymous designer became famous for the fact that her collections are resplendent in the shades of the rainbow. The designer's goal is to add colour to the Budapest streetscape with her clothes, which are easily recognisable from afar for their unique style, as the designer often uses ribbons and pompoms as applications.
Of course, many excellent brands are still waiting to be discovered. The hotel's concierge service will be happy to help you with further suggestions!
Our guest writer, the Budapest Curator by Kempinski Corvinus: Balázs Pécsi, publisher of The Gentleman's Review luxury & society magazine