Kempinski Hotel Cancún in the News

Cancún, Mexico, March 22, 2023 – Kempinski Hotel Cancún, the first hotel in North
America from the European hospitality group Kempinski, continues the group’s tradition
of its onsite brand ambassador, Lady in Red. For over a decade, Kempinski guests all
over the world have been welcomed by the classic Lady in Red, a female ambassador
unique to Kempinski Hotels that offers unrivaled knowledge of the property’s most
exclusive offerings, gives tips on the local area, and arranges unique experiences for
each guest. Now, this brand icon has made its way to its reimagined property in the
Mexican Caribbean.

The red-clad host and local expert began her journey in 2010 as a unique and
well-refined presentation of the traditional hotel host, and since then, has become an
exclusive brand ambassador welcoming each guest with a personalized and intuitive
experience. Kempinski’s Lady in Red is instantly recognizable in striking custom red attire
designed in Mexico, following the traditions of other properties around the globe where
each outfit is intended to subtly reflect the local culture and traditions of the destination.

“The Lady in Red is not a typical concierge, she is so much more,” said General Manager
Aref Sayegh. “Our Ladies in Red draw on their passion for craftsmanship, gastronomy,
and local culture to ensure visitors live unforgettable memories every time they visit.
Whether it's a special anniversary celebration, a surprise proposal, or a once-in-a-lifetime
family getaway, guests can always trust our ladies and gentleman in red to make their
desires come to fruition.”

The Lady in Red charismatically greets guests with an elegant approach and, as a local to
the area, she advises on the most glamorous places to shop or how to make the most of
their vacation in Cancún, coordinating a special surprise or organizing last-minute requests. The Lady in Red gets to know each guest and curates a unique and personalized experience to make them feel like a VIP traveler.

More than 150 Ladies in Red currently represent Kempinski, coming from all walks of life
and from over 30 countries. These trusted brand ambassadors aim to go above and
beyond to create unforgettable experiences for well-traveled guests. They are very
well-connected to their colleagues at the front office, food & beverage department, and
with the concierge desk.

Bringing this signature brand touch to its newest property, Kempinski Hotel Cancún
finalized its transition period at the beginning of the year, officially introducing European
flair to the Cancún region. The property consists of 315 elegant guest rooms and 48
suites, all facing the spectacular views of Cancún’s turquoise waters. The five-star hotel's
standout amenities include a fitness center with sauna and steam rooms, a tennis center,
private cabanas and lounges on a 1,200-foot stretch of beach, a beauty salon and a kids’
club. In addition, the hotel offers six onsite restaurants where guests will find carefully
curated menus, from the award-winning Mediterranean fine-dining restaurant Fantino to
the romantic Casitas, located on the beach.

For more information on Kempinski Hotel Cancún, Lady in Red ambassadors or to make a
reservation, please visit https://www.kempinski.com/en/hotel-cancun.