VCUQatar fashion student wins design competition and internship with Marsa Malaz Kempinski
Doha, 13 May 2015 – Following a landmark design collaboration with Virginia Commonwealth University in Qatar (VCUQatar) earlier this spring, Marsa Malaz Kempinski has unveiled the winning designer of the Lady in Red’s wardrobe and 6-month internship; Marwa Al-Said, a fourth year VCUQatar student.
Qatar’s new premier destination tasked budding local designers to create a wardrobe for their iconic Lady in Red, who is the First Lady of the hotel complementing the prestigious concierge role. The brief asked for a collection reflecting the unique concept of her role that is synonymous with the five-star hotel's trademark of personalised luxury; ensuring guests feel welcomed, comfortable and cared for, with no task or request too much to fulfil.
Marwa’s design process started with mood boards outlining silhouettes, cuts, materials and colours, along with choosing an era of style for inspiration. This led to the creation of 56 sketches that were narrowed down by a judging panel from Kempinski. For the final 18 sketches, Marwa drew full designs and the judging panel then selected 12 final designs. Her winning sketches reflect the Lady in Red’s elegant persona and signature red clothing; stylish, chic and comfortable, flexible yet durable.
Marwa Al-Said, winning Qatari designer, said: “This has been such an amazing journey! To have my designs chosen for the iconic Kempinski Lady in Red is an honour. My goal was to dress her in an elegant, luxurious and feminine cut, that’s practical yet allows her to feel comfortable and beautiful. I took inspiration from the 1950’s and 60’s, using soft materials such as crepe, linen, chiffon and cotton. It’s truly an once-in-a-lifetime opportunity to learn from such a prestigious brand as Kempinski through this internship so early on in my career.”
Wissam Suleiman, General Manager, Marsa Malaz Kempinski, The Pearl – Doha, said: “This is an exciting and important collaboration as we look to nurture and support home-grown designers and artisans. We saw amazing and imaginative designs from local students who managed to encapsulate the essence of the Lady in Red perfectly. Marwa’s designs captivated us though and were very much in line with the Kempinski heritage; timeless, fun, stylish and comfortable. We are honoured to welcome her to our team and to have worked with such inspiring talents at VCUQatar.”
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About Marsa Malaz Kempinski, The Pearl - Doha:
Marsa Malaz Kempinski, the city's new premier destination, located on its own secluded island, offers guests 281 luxurious rooms and suites offering unparalleled space and luxurious comfort. Meeting and conference facilities include the Palazzo ballroom measuring 1,100 sq m (11,538 sqft), ideal for VIP delegations or a stunning location for weddings. It also features an exclusive beach located in a private bay along with outdoor swimming pools, water sports facilities, yachts jetty and tennis courts. Additionally, the 3,000 sqm tranquil Spa by Clarinsfeatures 23 treatment rooms, exclusive female areas, a health club, indoor pool, beauty salons, saunas and steam rooms.
As one of the truly most inspiring hotels in the region, Marsa Malaz Kempinski offers bespoke dining and entertainment options for visitors and guests across 11 food and beverage outlets – an unprecedented number in Qatar. A selection of six different types of restaurants serving an array of cuisines includes Levant-inspired recipes at Al Sufra, traditional Spanish cuisine in El Faro, a blend of European and Mediterranean flavours from Sawa, as well as Pan Latin dining from Toro Toro, redefining Italian cuisine in AnticaPesa and Japanese fine-dining in Nozomi. In addition, there are two cafés, al fresco pool-side dining, a sophisticated lounge and an unparalleled rooftop lounge with large open-air terraces.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels in 30 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which celebrated its tenth anniversary in 2014.
To book or for further information, visit:
Nikolaos Foskolos • Public Relations & Marketing Manager
Marsa Malaz Kempinski, The Pearl - Doha | Kempinski Residences & Suites, Doha
P.O. Box 24892 • The Pearl • Doha • Qatar
Tel +974 4035 5555