The Merchant of Venice represents the Art of Perfumery of Venice. It draws attention to the everlasting role of the city as an essential force in the perfumery tradition throughout the world, and it is intended to highlight the tradition that made Italy, and particularly Venice, central to the history of perfumery. The Merchant of Venice is a luxury line that offers a large assortment of exclusive Eau de Parfum and Eau de Toilette, along with body care and household products and accessories.
The Merchant Of Venice offers six fragrances in bottles specifically based on the designs of the ancient creations by the Master glass-blowers of Murano.
A refine mélange, a rich floral bouquet: Damascus rose and Violet Leaves of Provence carry within them the mysterious scents of water-lily and jasmine to generate a luxurious fragrance that expresses pure femininity.
According to Greek mythology, saffron is central to the legend of young Crocus and Smilax. This fragrance expresses the passion of the warm amber notes and embraces them in a classic elegance; it transports your mind to the most intriguing and exuberant lands evoked by Indonesian patchouli.
It embodies the smooth sensuality of the finest sandalwood and cedar wood of Lebanon, and merges them with the citrus freshness of bergamot and orange blossoms. It is an intense fragrance softened by the velvety notes of violet.
Sicily has the power to enchant you with its deep blue sea and sky, fields of verdant green, and rainbows of rich and aromatic flowers. Mandarin Carnival embodies these colours with its bursts of the citrus freshness of the finest native mandarins and also, through the sweetness of tamarind, it invites the mind to visit exotic and unexplored lands.
A delicate and seductive feminine fragrance. The peach blossoms, that in Asia represent feminine beauty, merge with white rose, orris of Florence, and the oriental fascination of patchouli.
A simple and refine contrast between the fruity notes of bitter orange and the spicy tones of sage. The woody signature of white cedar merges with the scented notes of benzoin from Siam. It is a new, audacious mode that enables the wearer to discover the unexplored scents of the most classic vetiver.
The line involves a large assortment of body care and household products. The objective of the brand is to offer a large range of products based on the elegance and savoir-vivre of the Republic of Venice at its maximum splendour. The line will include bags, lampshades, and spice jars, which will be sold in the first Flagship Store of its kind, right in the heart of Venice. The store will be located in San Fantin and housed in a historic and magnificent former chemist shop; the shop has been restored to its ancient splendour and will ideally serve a refined and international clientele.
The other points of sale will be located in the Museum Shop at Palazzo Mocenigo in Venice and in the Duty Free area at the Marco Polo Airport of Venice.
These distribution points are important windows that will anticipate the creation of a franchising network through a chain of shops located in the most renowned department stores across the world.