Powerful Indonesia: Bhinneka Tunggal Ika

Powerful Indonesia: Bhinneka Tunggal Ika

Powerful Indonesia: Bhinneka Tunggal Ika


Determined to keep the legacy alive, a bigger stage is set for the 2024 campaign of Powerful Indonesia: Bhinneka Tunggal Ika. A series of programmes are curated to celebrate the Indonesian way of life encompassing spirituality and inner wisdom, equal opportunity, unity in diversity, one common vision for the future, and igniting the fighting spirit for generations to come.

Thoughtfully curated programmes are to be presented quarterly, highlighting partnerships with people across disciplines, cultural-diversity guest experiences, craftsmanship, sustainable activations, and equal opportunity for ones with unique abilities. It is our commitment to ensure every guest feels the essence of Indonesia and recognises the power of unity in diversity through the performed experiences.

Powerful Indonesia: Bhinneka Tunggal Ika is beyond merely a campaign, it is our tribute to the majestic nation of Indonesia. 

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Indonesia is home to a kaleidoscope of people and cultures whose history stretches back thousands of years. It is one of the most diverse countries on the planet with over 17,024 islands, 38 provinces, 718 languages and 360 ethnic groups from Sabang in Sumatra to Merauke in Papua. Despite the immense differences, the country's diverse cultures, traditions, and beliefs are united in harmony, reflecting the national motto of 'Bhinneka Tunggal Ika', which translates to Unity in Diversity.

Since 2019, The Apurva Kempinski Bali has been dedicated to showcasing Indonesia's cultural heritage as part of the guests' experience. In 2024, we continue to honour the belief of Unity in Diversity by shining the spotlight on the distinctive essence of Indonesia's seven main regions: Sumatra, Nusa Tenggara, Java, Kalimantan, Sulawesi, Maluku, and Papua.

A series of bi-monthly programs have been curated as an integral part of the guests' journey in exploring Indonesia while staying in the resort. The tailored experiences include the arrival rituals unique to each region, their cuisines, indigenous treatments, mystical stories, traditional games, and craftsmanship.  


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Throughout 2024, The Apurva Kempinski, with its talented Michelin-starred background chefs, will continue its journey to become Bali's leading dining destination with a full commitment to sustainability. A harmonious balance of diverse flavours, textures, and artisanal presentation portrays the culinary mastery of each chef, presented in every dining venue throughout the resort. With food as a medium for storytelling, our world-class chefs ensure each dish tells a unique narrative, engages the senses, and captivates diners' imagination.

Local ingredients and flavours are at the centre of The Apurva Kempinski Bali's culinary arts. Most ingredients are sourced locally, including from our Rooftop Hydroponic Garden and the regenerative farm in collaboration with the Karangasem community in the north of Bali. We are also on a mission to bring more awareness and preserve Indonesia’s forgotten biodiversity, especially those that once were popular during the Majapahit Empire era. All of which, while ensuring to minimise food waste with efforts and efficient practices across all kitchens. 


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Beyond transforming Nusa Dua into a dining destination in Bali with our iconic restaurants, the Apurva Spa has become a destination spa in the area that combines time-honoured rituals and skilful techniques to create the most immersive spa experience in Bali.

The traditions of ancient Indonesian wellness began more than 2,000 years ago and have evolved through generations, passing down ancient philosophy, traditional medicine, beauty rituals, and processions. Embodying this holistic healing philosophy, Apurva Spa ensures the harmony between inner and outer beauty in every treatment.

The Apurva Spa's signature treatments are curated to care for the changing physical and mental needs as one progresses through the four stages of life; adolescence, adulthood, married life and post-adulthood. Another highlighted treatment is Awakening the Chakra Spirit, a holistic treatment featuring different types of essences, oils, and scrubs.

Ultimately, in the spirit of celebrating Indonesia, a range of treatments, rituals, and nourishments have been prepared to highlight unique techniques, herbal remedies, and healing wisdom from Sumatra, Nusa Tenggara, Java, Kalimantan, Sulawesi, Maluku, and Papua.

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Along with the rapid technological advancement, traditional games have become less popular entertainment for the younger generations and are increasingly fading from existence. With the purpose of both entertaining and educating the little ones, the Powerful Indonesia: Bhinneka Tunggal Ika programme presents a series of culturally-themed traditional games and storytelling at Jalak Family Club. Each game and story creates a fascinating interactive experience, introducing the family history of Indonesia to the next generation. 

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Since the 20th century, the profound concept of Bhinneka Tunggal Ika has been a cornerstone of Indonesian philosophy and the nation's motto. Originating from the Sutasoma manuscripts written by Mpu Tantular in the era of the Majapahit Empire, the phrase symbolises 'Unity in Diversity', with 'Bhinneka' signifying diversity and 'Tunggal Ika' representing one unity. Continuing its path as a philosophy of life passed down through generations, let's dive into the legacy that connects past, present, and future.

The Apurva Kempinski Bali with Samsara Living Museum proudly showcases these ancient manuscripts at 'the Gallery of Art' from 3 April to 30 May 2024 in the Pendopo Lobby.