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Kempinski Hotel Soma Bay’s Team Goes Green with a Clean Up Campaign This Earth Day

Kempinski Hotel Soma Bay’s Team Goes Green with a Clean Up Campaign This Earth Day

Soma Bay’s premier oceanfront resort demonstrates its commitment to conserving its crown jewel — the nature — with a clean-up day.

Kempinski Hotel Soma Bay’s team came together again to organise a Soma Bay Clean Up Campaign on the occasion of Earth Day 2018.

Kempinski Hotel Soma Bay has always believed that sustainability should be at the heart of a responsible business, and this initiative is a testament to that corporate mission.

It was an early start as the teams met at 7:00am in the various locations, with all the tools needed to comb the areas and clear away all plastic and paper waste. The staff and heads of department worked together to cover specific parts of the Soma Bay area, including the private beach, which is over 7000sqm. They raked the entire beach area and collected 15 rubbish bags of waste.

Keeping the natural surroundings pristine is important to Kempinski Hotel Soma Bay for reasons beyond aesthetics, as sustainability and environmental awareness are becoming essential for the operation of any hotel and its guests. The hotel management understands that preserving the marine life and coral reefs is imperative to remain appealing for tourists; therefore, keeping the natural habitat clean is part of their social responsibilities.

“Clean-up campaigns are crucial in keeping our islands beautiful, and we are proud to be part of the Earth Day initiatives, like this year’s one, with a special focus on ending plastic pollution.” (Lars Pursche, General Manager, Kempinski Hotel Soma Bay.)


About Kempinski Hotel Soma Bay: Kempinski Hotel Soma Bay accommodates luxurious European service with Egyptian hospitality at the premier holiday destination on Egypt’s Red Sea coast. The hotel comprises 325 rooms, including 34 suites with a luxurious interior design. We provide a remarkable dining experience in six food and beverage outlets with extraordinary culinary highlights. The fitness centre offers a gym, whirlpool bath, sauna, steam room and four treatment rooms, where certain massages can be arranged during the stay through The Cascades Spa &Thalasso. The Soma Bay recreation facilities include diving and snorkelling, tennis and squash, as well as golf facilities, located just a few minutes away from the hotel.

About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 74 five-star hotels and residences in 32 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

Media contacts:
Sabrina Nitzsche
Sales & Marketing Communications Manager
Kempinski Hotel Soma Bay
Soma Bay P.O. Box 15
Safaga, 84711
Red Sea, Egypt
+20 65 356 1500

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