Timeless. Elegant. Exquisite.

Dubai, UAE June 2025 – The Lady in Red® epitomizes the essence of Kempinski: a remarkable host and a lasting symbol of the finest in European luxury hospitality.

Introduced by Kempinski in 2009, the Lady in Red warmly welcomes every guest at our exquisite properties, delivering a truly personalized and intuitive experience rooted in cultural empathy, guest intelligence, and a deep understanding of individual needs.

As the embodiment of true hospitality spirit and DNA,, these brand ambassadors seize every opportunity to go above and beyond, crafting unforgettable experiences for our discerning guests. They serve as both the ideal host and a trusted companion throughout their stay at Kempinski.

As local experts, the Ladies in Red possess extensive knowledge about our hotels and the cities they inhabit. Whether it’s a special anniversary, a surprise proposal, or a once-in-a-lifetime family vacation, they leverage their passion for craftsmanship, gastronomy, and local culture to help visitors create lasting memories with each visit.

Globally, the Lady in Red family is instantly recognizable, adorned in striking red attire that reflects the sartorial traditions of each destination. They evoke an authentic sense of place and occasion, showcasing the cultural nuances and classic European elegance for which Kempinski is renowned.

The iconic Lady in Red role, established by Kempinski Hotels 15 years ago, is dedicated to providing a genuinely personalized and intuitive guest experience. This year, as each hotel in the elegant luxury brand pays tribute to the Lady in Red, we celebrate the enduring legacy of this unique brand ambassador welcoming guests around the world.

Our brand ambassadors at Kempinski Hotel Mall of the Emirates, coming from across the globe, share their personal reflections on what hospitality means within their own unique cultures.

Begum Dramali, Lady in Red from Turkey, explains:
“In Turkey, hospitality is a sacred tradition—welcoming guests like family is a way of life. As a Lady in Red, I strive to create a genuine connection, ensuring every guest feels valued, cared for, and at home from the very first moment.”

Heike Steinhöbel, Lady in Red from South Africa, adds:
“South Africa’s true beauty lies in its diverse cultures and stories. As a Lady in Red, I see my role as a bridge, warmly embracing each guest’s unique background and making their experience as rich and welcoming as the nation itself.”

Nouhaila Chamrani, Lady in Red from Morocco, shares:
“Warm Moroccan hospitality is a vibrant tapestry woven from centuries of culture and openness. Wearing the red is more than a uniform—it’s an invitation to share our passion for community, tradition, and heartfelt care with every visitor who crosses our path.”

These reflections embody the spirit of the Lady in Red, conveying a strong sense of place and showcasing a dedication to delivering personalized and memorable experiences for guests exploring Kempinski Hotel Mall of the Emirates.

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About Kempinski Hotel Mall of the Emirates: Priding itself on offering guests’ innovative experiences, Kempinski Hotel Mall of the Emirates is the perfect destination for leisure and business guests in the bustling city of Dubai. With its ideal location in the heart of the city, both a short distance away from the city center and with a connection to the award-winning Mall of the Emirates, the hotel offers convenience with world-class shopping, dining and entertainment a stone’s throw away. It boasts some of the most unique and stylish room products in the region, with the pinnacle of the 350 rooms and suites being the 20 stunning Aspen Chalets, which marry sand and snow and offer views of the Arabian Gulf on one side and the snowy slopes of Ski Dubai on the other. Six spectacular culinary concepts make up the diverse food and beverage options, while an outdoor infinity pool and SENSASIA Spa offer relaxation for the guests to enhance their stay experience.

About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 78 hotels and residences in 32 countries and currently has more than 39 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. www.kempinski.com www.ghadiscovery.com

Media contact:
Laman Aghazada · Director of Marketing
Kempinski Hotel Mall of the Emirates
Sheikh Zayed Road • PO Box 120679 Dubai · United Arab Emirates
T +971 4 341 0000  M · +971 50 424 5625 ·  [email protected]