Bansko, 4 April 2023 – UAE-headquartered Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands including founding member Kempinski Hotels, has launched its Green Collection, bringing under one umbrella nearly 200 hotels, resorts and palaces operated by GHA hotel brands that are demonstrating their commitment to protecting people and the planet. 14 Kempinski Hotels are featured within this new collection including iconic hotels such as Hotel Adlon Kempinski Berlin, The Capitol Kempinski Hotel Singapore and Kempinski Hotel Grand Arena Bansko.
Every Green Collection property has attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 15 leading certification bodies represented, and each requiring hotels to meet the highest international standards for sustainability initiatives and performance, with regular third-party audits conducted to retain certification.
Аchieving certification demonstrates a hotel’s long-term pledge to upholding these standards, with each Green Collection property being a pioneer of practices that preserve the natural environment and benefit local communities in the destinations where they operate.
Kempinski Hotels aims to measure 100% of energy emissions across all properties by the end of this year and has set out to fully implement science-based targets for emissions reductions aligned with the Paris Agreement by the end of next year. The luxury hospitality firm is rolling out the EarthCheck Certified programme across its portfolio, with participating hotels actively monitoring and reporting the environmental and social impacts from their operations, including energy and water consumption, carbon footprint, waste generation, community engagement and more. Economic concerns addressed by EarthCheck include employment conditions, support for the local economy, use of fair-trade goods and services, and recognition of the seasonality of revenue streams.
With 69% of travellers actively seeking sustainable travel options in 2023, according to a recent World Travel and Tourism Council (WTTC) report, Green Collection meets this accelerating demand, empowering the 24 million members of the GHA DISCOVERY loyalty programme to make conscious and responsible travel choices. In 2022, members demonstrated their preference for Green Collection hotels, which contributed to 32% in stays, 39% in nights, 47% in room revenue and 49% in total revenue.
To celebrate the launch of the Green Collection, GHA DISCOVERY is giving back to the causes important to members and its hotel brands. For every Green Collection hotel booking made on www.ghadiscovery.com or the GHA DISCOVERY mobile app before the end of April 2023 and completed by 31st July 2023, GHA will donate US$5 to the charities it supports as part of its Corporate Social Responsibility Programme, which includes Environmental Protection, Healthcare & Wellbeing, Children & Youth Programmes, and Animal Welfare.
For more information on Green Collection, including the full list of globally recognised certifying bodies, and examples of how GHA hotel brands are making a difference, visit www.ghadiscovery.com/explore-green-collection.
For more information on GHA and its loyalty programme, visit Global Hotel Alliance and GHA DISCOVERY.
About Kempinski Hotel Grand Arena Bansko:
Being the only ski-in and ski-out hotel in the area, Kempinski Hotel Grand Arena Bansko is located in the very heart of the most popular and vibrant winter resort in the Balkans – Bansko, right across from the Gondola lift station, which gives access to 75 km of ski runs groomed at a high international level, suitable for all skiers, from complete beginners to advanced ones. The luxury hotel is the only international branded winter resort in this part of the Balkans and is open year-round. It features 157 Alpine-style rooms, including 26 suites and an exclusive Presidential Suite, a fully renovated Kempinski The Spa with brand-new and unique thermal facilities, four conference rooms and eight restaurants and bars with spectacular views of the majestic Pirin Mountains. Graced with European flair, the hotel grants the ultimate Kempinski ski, gourmet and spa experience.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 80 hotels and residences in 34 countries and currently has more than 25 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. www.kempinski.com www.ghadiscovery.com
Emiliya Belcheva · PR and Marketing Manager
Kempinski Hotel Grand Arena Bansko
96, Pirin Street · 2770 Bansko · Bulgaria
T +359 749 88568 · M +359 889 920 030 · [email protected]