Bus-stop campaign to promote breast cancer awareness

Accra, 10 February 2025 – In recognition of World Cancer Day, Kempinski Hotel Gold
Coast City Accra in partnership with Breast Care International (BCI) marked the
occasion with a bus-stop campaign under the theme, ‘Closing the Care Gap’.

As part of its flagship Corporate Social Responsibility (CSR) initiative, BE Health, the
hotel aimed to educate and raise awareness about cancer. The bus-stop campaign, located
at the bustling Bishop Bus Stop on High Street in Accra, near the Kwame Nkrumah
Memorial Park and Mausoleum, featured visually appealing and informative messages
about cancer.

Together with representatives from Breast Care International, staff of Kempinski Hotel
Gold Coast City engaged with approximately 1,500 individuals, including private and
commercial vehicle passengers and pedestrians. Participants were educated on the signs
and symptoms of breast cancer and encouraged to seek early medical care, with an
emphasis on the fact that early detection saves lives.

A cancer survivor, Eunice Saxon, was present to share her story and demonstrate that
cancer is not a death sentence.

Melissa Bediako, the Director of Sales and Marketing of Kempinski Hotel Gold Coast
City Accra, reiterated the hotel’s commitment to supporting this vital cause. She stated,
‘We are committed to giving back to the community and promoting health awareness. As
we look forward to celebrating 10 years of providing luxury hospitality in Ghana, our
CSR initiatives, such as BE Health, drives our passion for giving back to the community
that continues to support our growth.’

The BE Health initiative is a comprehensive corporate social responsibility programme
by Kempinski Hotel Gold Coast City Accra. The hotel’s commitment includes
sponsoring healthcare professionals to receive oncology training as well as providing
patient support to those affected by breast cancer.

In her concluding remarks, Mrs. Regina Amegadzi Dadoh of BCI commended Kempinski
Hotel Gold Coast City Accra for its continued support in raising breast cancer awareness
in Ghana. She further stated, ‘Together, we can make a difference in the lives of women
and families affected by breast cancer.’

Kempinski Hotel Gold Coast City Accra and its partners remain committed to supporting
this worthy cause and promoting breast cancer awareness in Ghana.