Timeless. Elegant. Exquisite.

Timeless. Elegant. Exquisite.

17 Jan 2024

The Lady in Red - Birthday of an Icon

Estepona, 17 January 2024 - The Lady in Red® is the embodiment of everything Kempinski stands for: a remarkable host and an enduring symbol of the finest European luxury hospitality.

Conceived by Kempinski in 2009, the Lady in Red extends a warm welcome to every guest at our constellation of beautiful havens, providing a genuinely personalised and intuitive guest experience based on cultural empathy, guest intelligence and an understanding of each individual guest’s needs. 

Dedicated to please and educated to entertain, these brand ambassadors are alert to any opportunity to go one step beyond to craft unforgettable experiences for our well-travelled guests, acting as both the perfect host and a trusted companion during their stay with Kempinski. 

The Lady in Red is a local expert who knows everything there is to know about our hotels and destination cities. Whether it’s a special anniversary celebration, a surprise proposal or a once-in-a-lifetime family holiday, Ladies in Red draw upon their passion for craftsmanship, gastronomy and local culture to ensure visitors are well-equipped to create unforgettable memories every time they visit. 

Around the world, the Lady in Red family is instantly recognisable. Dressed in a striking and elegant red outfit that reflects the sartorial traditions in each destination, the Ladies in Red evoke an authentic sense of place and occasion, showcasing the cultural nuance and classic European elegance for which Kempinski is known worldwide. 


Dedicated to Please

Generous, respectful and genuine, Ladies in Red are the perfect hosts, welcoming guests to each of our hotels as if they were guests at their own homes. As the first point of contact for VIP guests, Ladies in Red are skilled at observing the smallest details that allow them to turn a chance observation or comment into a cherished moment, going above and beyond to exceed expectations and forge long-lasting connections with guests. Empathetic and intuitive, Ladies in Red act as friend and confidant throughout the guest journey, and in many cases, long after. 

Like our guests, Ladies in Red live in the moment, adapting at a second’s notice to surpass expectations. This agile approach is reflected in their demeanour, which is constantly changing depending on the occasion, whether it’s following strict protocol necessary for a formal reception for a royal visitor, or preparing a heartfelt welcome for a guest or family well-known by the hotel. 


Educated to Entertain 

Our iconic ambassadors come from all walks of life and more than 30 countries, but all share a passion for the Kempinski perspective on luxury, which means they never fail to surprise. Demonstrating the elegance of European service and the knowledge of a true connoisseur, the Lady in Red knows that luxury must be rare, must be felt and must be original. A keen interest in craftsmanship and gastronomy means the Lady in Red is always ready to offer advice on sartorial or shopping matters — recommending the best places to shop for luxury brands, local arts and crafts, or vintage collectables — and lend insight into the gastronomic delights that await within our hotels and destination cities. 


Guest Intelligence

The Lady in Red is a team player; an expert networker who maintains constant contact with the Front Desk, F&B teams and Concierge to ensure they are apprised of all the information they need to ensure guests each have a truly personalised and bespoke experience. Since the Lady in Red family is present across the entire Kempinski portfolio, guest intelligence can be shared among colleagues with ease, allowing the team to open doors to rare experiences and opportunities.


Timeless Elegance

Instantly recognisable as the brightest star in any Kempinski lobby, the Lady in Red is radiant. Her striking red attire is adapted for each destination to reflect local traditions and cultural influences, and each exquisite outfit carefully tailor-made. As the symbol of passion, warmth and soul, red was the perfect colour in which to present these cultural ambassadors, who play a pivotal role in every guest stay. At Kempinski, we craft beautiful performances for the people who travel in style and it's only fitting that our iconic hosts should be equally as elegant.



About Kempinski Hotel Bahía

Kempinski Hotel Bahía, www.kempinski.com/en/marbella, which is nestled in Estepona – Marbella, Spain, is a breathtaking luxury frontline beach resort with 145 rooms (including 17 suites) overlooking the Mediterranean Sea and hotel with subtropical gardens and pools, and also features a meeting and events centre, trendy culinary concepts and an exclusive Kempinski Spa.


About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 80 hotels and residences in 34 countries and currently has more than 25 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. www.kempinski.com www.ghadiscovery.com


Media contact 

Justine Haughey · Marketing Manager

Kempinski Hotel Bahía

Autovía del Mediterráneo A-6, Km. 1066 · 29680 Estepona · Spain

Tel: +34 952 809 500

Email: [email protected]