"Far away, so near!" is the title of an iconic film by Werner Herzog about Berlin. But it would also make a good headline for the latest innovation of Hotel Adlon Kempinski Berlin. Thanks to Augumented Realitiy - AR for short - a visit to the hotel legend is suddenly very close, no matter how far away someone happens to be.
A selfie in front of the Elephant Fountain? Browsing the menu of the two-star Lorenz Adlon Esszimmer restaurant? Wandering through the presidential suite with the butler?
No problem with the new AR app, because from now on, interested parties can enter the Adlon from anywhere and at any time and experience it up close - at least virtually.