Kempinski St. Moritz launches a Donation scheme to fight glacier melting with BE Health

Kempinski St. Moritz launches a Donation scheme to fight glacier melting with BE Health

Grand Hotel des Bains Kempinski introduces a donation scheme with BE Health and Mortalive for Morteratsch glacier conservation, empowering guests with optional contributions.

29 Mar 2024

Grand Hotel des Bains Kempinski St. Moritz Launches Innovative Donation Scheme with BE Health to Combat Glacier Melting

In a groundbreaking collaboration with BE Health and Mortalive, Grand Hotel des Bains Kempinski St. Moritz is delighted to unveil a pioneering donation scheme aimed at addressing the pressing issue of glacier melting, specifically focusing on the preservation of the iconic Morteratsch glacier in Pontresina. This initiative empowers hotel guests to make a tangible impact by adding an optional CHF 1 per night to their bill, with 100% of these contributions directly supporting glacier conservation projects.

The Morteratsch glacier, a majestic symbol of natural splendour and ecological importance, is visibly succumbing to the effects of global warming. Once extending deep into the valley, its retreat over recent decades highlights the urgent need for conservation efforts. The situation mirrors a global crisis, with glaciers in regions such as the Himalayas and the Andes facing similar challenges, directly affecting water supplies for millions.

Offering a glimmer of hope, the Mortalive project proposes innovative solutions to significantly slow the glacier’s melting, potentially extending its lifespan by up to 50 years. This includes the innovative approach of recycling meltwater for local snow-making, effectively insulating the glacier with a protective layer of snow throughout the year. The hotel invites its esteemed guests to join this vital cause.

Alexej Jaritschin, Hotel Manager, passionately advocates for this cause: ‘Mortalive is not just a project; it is a movement towards safeguarding our planet’s future. It is a practical demonstration of how, together, we can address the critical issue of glacier retreat. We are deeply committed to this cause, resonating with our guests, employees and the wider community. We warmly invite you to join us in this vital initiative, making a difference today for a sustainable tomorrow.”

This collaboration is a testament to the collective power of partnership, innovation and community engagement in tackling environmental challenges head-on. Grand Hotel des Bains Kempinski St. Moritz, alongside its partners, is setting a new standard for environmental responsibility in the hospitality industry, encouraging guests to partake in a legacy of sustainability and preservation that will benefit generations to come.