Lady in Red

At Kempinski, we believe hospitality is an art form – a delicate balance of elegance, warmth and unforgettable moments. At the heart of this vision stands our iconic Lady in Red, a symbol of intuitive luxury and timeless sophistication that has captivated guests worldwide since 2010. Joined by our distinguished Gentlemen in Red, they embody the spirit of Kempinski, creating connections that transform every stay into a cherished memory.

 

The Lady in Red: A Story of Inspiration

Born from a visionary spark in 2008 during a General Managers’ meeting in Jordan, the Lady in Red concept emerged from a desire to reimagine traditional guest relations. Amid the serene beauty of Wadi Rum’s desert camps, the idea took shape: a striking, elegant figure dressed in rich red – instantly recognisable, yet deeply personal. Inspired by the timeless allure of haute couture, the Lady in Red was crafted to be more than a role – she is the heartbeat of our hotels, a global ambassador of warmth and individuality.

Introduced in 2010, the Lady in Red – and now the Gentleman in Red – transcends conventional hospitality. Operating at a Head of Department level, they possess an intimate knowledge of our hotels and destinations, delivering highly personalised experiences. From curating bespoke itineraries to sharing local secrets, they ensure every guest feels genuinely seen and valued.
 

 

A Global Team, A Universal Welcome

At St. Moritz, we understand that it's the little details that make your stay memorable. That's why our Lady in Red is dedicated to ensuring that each guest has a personalised, engaging, and thoroughly enjoyable experience. From the moment you step into the hotel, you'll find her warm smile and friendly personality to be a comforting presence, ready to assist in any way possible.

Our 196 Ladies in Red and 15 Gentlemen in Red represent the vibrant diversity of Kempinski’s global family, hailing from 54 nationalities and speaking 40 languages, including Chinese, Arabic and German. With an average tenure of 2 years and 8 months, their dedication shines through in every interaction. From the 9 Ladies and 1 Gentleman in Red at The Apurva Kempinski Bali to Novita Dwi Wulandaru, our longest-serving Lady in Red at Hotel Indonesia Kempinski Jakarta since 2017, their passion consistently elevates the guest experience.

Experience the distinctive hospitality of St. Moritz, guided by the expertise and intuition of our iconic Lady in Red.

Even at our Geneva Head Office,  the Lady in Red ensuring the role’s spirit resonates at every level of our brand. Together, they’ve woven a story crafted from 1.5 kilometres of fabric, creating uniforms that are as iconic as the service they provide.

 

Moments That Matter

The Lady in Red and Gentleman in Red are more than hosts – they are storytellers, facilitators and friends. Picture a warm smile as they assist a family with tailored recommendations, a handwritten note that delights a business traveller or a heartfelt conversation that transforms a fleeting moment into a lasting memory. They blend effortlessly into the rhythm of our hotels, welcoming you in the vibrant lobby, guiding you through a cultural experience or celebrating a special occasion with a glass of our exclusive Kempinski Red Prosecco (16,698 bottles ordered to mark 15 years of the concept).

Their presence is a promise: wherever you are in the world, Kempinski delivers a consistent and heartfelt experience. As Stephan Interthal, the concept’s originator and Area General Manager at Kempinski Hotel Corvinus Budapest, envisioned, they are an emblem of connection, not merely a uniform.

 

A Celebration of Diversity and Connection

As we celebrate in 2025 15 years of the Lady in Red, we honour the human connections at the core of this role. Our Lady in Red reflects the modernity and inclusivity of luxury hospitality, showcasing genuine moments of warmth and engagement. From diverse backgrounds to shared stories, our Ladies and Gentlemen in Red embody confidence, approachability and individuality.

We invite you to experience this legacy firsthand. Whether it is your first visit or a cherished return, the Lady in Red and Gentleman in Red are here to make every moment extraordinary. 

Book your stay & claim your suite

 

Welcome to Kempinski – where luxury feels like home.