Take a stroll along Via Serlas for the finest the world has to offer in fashion, jewellery, furniture, wine and a whole host of other delicacies. 

What the heart desires


Latest Fashion

Take a stroll along Via Serlas, the shopping hub of St Moritz, for the finest offerings in fashion, jewelry, furniture, wine, and more.

The world’s most esteemed designer boutiques are here including Chanel, Gucci, Louis Vuitton, Prada, Ralph Lauren, La Perla and so many more.

For some local style, why not explore the family-run boutiques throughout the valley, offering quality cashmere knitwear or handmade irresistible chocolates?

Traditional Swiss furniture and watches, or Italian food and coffee, are also on offer. With every side street offering a uniquely tempting curiosity, shopping in St Moritz is an experience in its own right.