Experience the true essence of luxury shopping in St. Moritz by taking a leisurely walk along the famous Via Serlas. 

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Known as Switzerland's hub for high-end shopping, Via Serlas is a must-visit destination for fashionistas, lifestyle enthusiasts, and anyone seeking a unique shopping experience.

This coveted shopping street houses an exclusive collection of prestigious designer boutiques, including fashion powerhouses such as Chanel, Gucci, Louis Vuitton and Prada. You'll also find classic American styles at Ralph Lauren and exquisite lingerie offerings from La Perla, among others. Shopping on Via Serlas is an immersion in the world of high-end fashion and a wonderful opportunity to explore the latest trends from globally renowned designers.

Global fashion brands

Venturing beyond the glitz and glamour of these global fashion brands, you can discover local charm in the numerous family-run boutiques scattered throughout St. Moritz. These stores carry a variety of high-quality products, from sumptuous cashmere knitwear to handcrafted Swiss chocolates, offering a taste of traditional Swiss craftsmanship.

In addition to its fashion offerings, St. Moritz is an excellent destination for those seeking Swiss furniture with its unique blend of traditional aesthetics and modern functionality. For watch enthusiasts, St. Moritz presents a wonderful opportunity to browse and invest in Swiss timepieces renowned for their precision and craftsmanship.

If gastronomy is more your style, indulge in the Italian culinary offerings available throughout St. Moritz. From authentic Italian food ingredients to the finest coffee blends, St. Moritz promises an Italian gourmet experience in the heart of Switzerland.

For the ultimate luxury shopping experience, reach out to our Concierge Contact at: 

T +41 81 838 30 58 | M [email protected].

We are dedicated to making your stay in St. Moritz exceptional, and our attentive concierge team is just a call or email away, ready to tailor your journey to your personal desires and make your Swiss Alps dreams come true.