Pictured from left to right are: Chris Hartley, CEO, Global Hotel Alliance; Florent Mabille, Belgian Sprinter and Olympian; Barbara Muckermann, Group CEO, Kempinski Hotels; Karen Jansen, Miss Belgium 2025
GHA recognises top-performing hotels and brands across 13 categories, honouring their outstanding performance and long-term collaboration within the alliance
Brussels, 25 June 2025: Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, with the award-winning loyalty programme GHA DISCOVERY, of which KEMPINSKI DISCOVERY is a part of, has announced the winners of its 2025 awards.
Hosted at the historic Solvay Library Brussels, the annual awards ceremony acknowledged more than 15 hotel brands and properties from the GHA portfolio, including those in Green Collection and Ultratravel Collection, while hotels demonstrating performance excellence related to the GHA DISCOVERY loyalty programme also received accolades.
Every awards category was hotly contested, with at least five nominations in each from GHA’s more than 850 hotels in over 100 countries, representing 45 brands, selected according to multiple criteria.
Kempinski Hotels won awards in the following categories including:
GHA CEO Chris Hartley commented: “Congratulations to all of our winners for their outstanding accomplishments. Their innovation, dedication, and impact have played a vital role in the continued success of GHA DISCOVERY, bringing value to all our member brands. These awards also shine a light on the strength and unity of our global network with our alliance continuing to grow stronger with each year.”
The GHA Awards Ceremony took place in conjunction with the alliance’s annual CEO meeting which this year was held in Belgium, hosted at the elegant Corinthia Brussels. The event was attended by CEOs and senior leaders of GHA hotel brands, including Barbara Muckermann, Group CEO, Kempinski Hotels.