Geneva, 20 May 2021 – Kempinski Hotels and Salvatore Ferragamo announced today a strategic partnership to push the guest experience to new levels. The two luxury brands, sharing the same spirit born from a stunningly similar history, join forces in a promising collaboration dedicated to delivering a unique customer journey, with top quality products realised with genuine care for the environment.
Several projects will mark the collaboration: Ferragamo perfumes and home fragrances will be available on Kempinski e-commerce platforms, and Kempinski will offer to top clients access to dedicated events in nearby Ferragamo boutiques, to exchange and immerse with both worlds of exquisite luxury.
Underlining their customer, guest and employee-oriented identity, the two companies have also paid homage to the Lady in Red – the iconic Kempinski brand ambassador showcasing the cultural nuances and European elegance the luxury hotelier is famous for. Visibly expressing the constant delivery of excellent service, the strikingly elegant refined, tailor-made red uniform of each Lady in Red has been endowed with exclusive Salvatore Ferragamo red Vara shoes, offered as a luxurious present by the Italian brand.
A similar DNA and common values
The founders of Salvatore Ferragamo and Kempinski Hotels shared the same vision and devoted their lives to creating brands that are characterized by unconditional passion and local empathy and combine craftsmanship with a strong innovative strain.
While Berthold Kempinski started his business creating fine-dining concepts, and Salvatore Ferragamo was destined to designing shoes, both saw a quick increase in demand and reputation. Since 1897, Kempinski hoteliers have been shaping beautiful performances with European elegance across carefully selected luxury destinations around the world. Ferragamo have been dressing their clients “from toe to head” in European style since 1927, and today span the world with a range of high-end fashion products, including in-house developed leather accessories, ready-to-wear, glasses, watches, and fragrances.
“We are proud to be partnering with Salvatore Ferragamo. The understanding of luxury with a relentless focus on craftsmanship and quality, the family-based roots, and the European flair are key values celebrated by both brands and definitely pave the way to a strong, long-term relationship,” said Benedikt Jaschke, Chief Quality Officer and Member of the Management Board of Kempinski Hotels.
“Kempinski Hotels are a perfect partner for us. We are delighted to take off on this forward-looking journey together with a partner who is highly respected for its competence in managing luxury experiences across the globe,” said Micaela le Divelec Lemmi, CEO of Salvatore Ferragamo. “Our collaboration leverages our common values with the aim at creating a full customer centric journey, offerinc quality and craftsmanship packed in a superlative customer proposition.”
An authentic care for the environment
Besides their vision, passion and mission, the two companies also pursue a common environment-focused approach. Under their partnership, all Ferragamo hotel amenities, tailor-made and distributed across the whole Kempinski network, will be made in Italy out of 100% recycled plastic.
For their part, Kempinski have partnered with Clean The World, an organisation that collects and recycles soap bars and bottled amenities discarded by the hospitality industry, to distribute them – together with other donated hygiene products – to disadvantaged communities worldwide, thus significantly increasing the prevention of hygiene-related diseases and deaths.
“Kempinski and Ferragamo are fully aligned also in terms of sustainability and deepest care for the environment. Together we will act in concert and make a real impact, while ensuring that the quality of experience of our valued customers remains as excellent as they expect,” Benedikt Jaschke confirmed.