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The 20th Annual Stollen Sale Event

The 20th Annual Stollen Sale Event

Celebrating 20 Years of Community Giving with Landmark Fundraiser for Emirates Red Crescent in Collaboration with Mall of The Emirates

23 Nov 2025

Two Decades of Generosity: The 20th Annual Stollen Sale Event

Dubai, UAE 23 November 2025 – The annual Stollen Charity Cake Sale, a flagship festive event held at the Central Galleria in Mall of the Emirates on November 23rd, 2025, achieved a spectacular result this year, raising an incredible AED 55,000. All proceeds from the sale are dedicated to supporting vital educational initiatives through the Emirates Red Crescent.

The impressive fundraising total is the result of immense effort and community collaboration. Leading up to the event, the dedicated pastry team at Kempinski Hotel Mall of the Emirates, spearheaded by Head Baker Chef Gerard, spent an entire night baking more than a 1,000 traditional German Stollen cakes.

This celebrated fruit bread, rich with spices and candied fruits, was made available to the generous community, with prices set at AED 100 for a full 60cm loaf and AED 50 for a 35cm half loaf. Every single dirham raised directly supports the Emirates Red Crescent's mission, providing essential educational resources to children both within the UAE and globally.

This year’s event showcased a powerful partnership, welcoming students and their families from the Gems Jumeirah School’s charity committee. These enthusiastic volunteers actively contributed to the event's success by assisting with the cutting, packing, and selling of the Stollen bread, enriching the experience and demonstrating a strong spirit of community engagement.

Slim Zaiane, General Manager of the Kempinski Hotel Mall of the Emirates, commented on the successful collaboration: “It is genuinely humbling to see the community embrace this tradition year after year. Every loaf of Stollen sold directly translates into educational opportunities, shaping a brighter future for children in need. We extend our deepest gratitude to every person who contributed. This event reinforces our belief that hospitality extends beyond our doors into the heart of the community.”

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About Kempinski Hotel Mall of the Emirates: Priding itself on offering guests’ innovative experiences, Kempinski Hotel Mall of the Emirates is the perfect destination for leisure and business guests in the bustling city of Dubai. With its ideal location in the heart of the city, both a short distance away from the city center and with a connection to the award-winning Mall of the Emirates, the hotel offers convenience with world-class shopping, dining and entertainment a stone’s throw away. It boasts some of the most unique and stylish room products in the region, with the pinnacle of the 350 rooms and suites being the 19 stunning Aspen Chalets, which marry sand and snow and offer views of the Arabian Gulf on one side and the snowy slopes of Ski Dubai on the other. Six spectacular culinary concepts make up the diverse food and beverage options, while an outdoor infinity pool and SENSASIA Spa offer relaxation for the guests to enhance their stay experience.
 
About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 80 hotels and residences in 34 countries and currently has more than 41 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.

www.kempinski.com www.ghadiscovery.com

Media contact:
Laman Aghazada · Director of Marketing
Kempinski Hotel Mall of the Emirates
Sheikh Zayed Road • PO Box 120679 Dubai · United Arab Emirates
T +971 4 341 0000  M · +971 50 424 5625 ·  [email protected]