Montblanc Unveils "The Tree of Writing" Installation

Dubai, October 27 – Montblanc is pleased to announce the unveiling of "The Tree of Writing," a unique and immersive pop-up installation exclusively at the Kempinski Hotel in Mall of the Emirates lobby from November 3rd to November 26th, coinciding with Design Week in Dubai

"The Tree of Writing" is a vibrant, living hub where artistry takes center stage, inviting audiences to calm their minds and let their thoughts flow freely beneath its sheltering canopy. Designed to ignite imagination and awaken senses, the installation offers a sanctuary where creativity's roots intertwine.

The installation symbolizes the growth, individuality, and interconnectedness of the written word. Letters adorned with quotes about writing and travelling, representing memories and emotions traversing space and time, are attached to the tree. Envelopes, as well as closed and open books representing the treetop, complete the installation.

With its flourishing branches overlooking the space, "The Tree of Writing" conveys the message that writing continues to blossom, grow, and influence everything we do. Visitors to "The Tree of Writing" can enjoy personalized postcards crafted by a local calligrapher daily from 3pm to 7pm, and experience a special Montblanc themed Afternoon Tea menu, which will be served daily in the Aspen Café at the Kempinski Mall of the Emirates.

The exquisite afternoon tea menu offers an elevated journey of flavours, curated to inspire the senses and reflect the exhibition’s theme of creativity. Indulge in a lavish three-tier set of savoury and sweet creations, where every bite is a masterpiece. Highlights include refined pairings such as the Tangy Prawns and Mango bun and the elegant Beetroot Gravlax rolls, alongside unique sweet treats like the vibrant Piña Colada Petits Gâteaux and the sophisticated Matcha and strawberry roll. The experience is complete with freshly baked, flavoured scones, served with a traditional spread of condiments like Strawberry Marmalade, Clotted Cream, and Citrus Curd.

This bespoke culinary journey crafted by Kempinski Hotel Mall of the Emirates pastry team is heightened by a curated tea selection, personally guided by a Tea Sommelier to ensure a perfect pairing for every guest.

Available daily at Aspen on the lobby level, Montblac themed Afternoon tea is available daily between 1-7pm at AED 200 for a set for one / AED 375 for a set for two

For more information or to make a reservation, please contact +971 4 409 5999 or email [email protected].

Montblanc and Kempinski Hotel Mall of the Emirates invites press, clients, and customers to visit and experience  the one week pop up "The Tree of Writing" lobby installation.

About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. To spread the message of Inspire Writing, MONTBLANC HAUS opened its doors in 2022 in Hamburg, welcoming visitors from all over the world to discover and rediscover the power of putting pen to paper. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential. To learn more visit www.montblanc.com

 
Information for Press:
All Information and images are available to download on the Montblanc Press Lounge: https://press.montblanc.com/

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About Kempinski Hotel Mall of the Emirates: Priding itself on offering guests’ innovative experiences, Kempinski Hotel Mall of the Emirates is the perfect destination for leisure and business guests in the bustling city of Dubai. With its ideal location in the heart of the city, both a short distance away from the city center and with a connection to the award-winning Mall of the Emirates, the hotel offers convenience with world-class shopping, dining and entertainment a stone’s throw away. It boasts some of the most unique and stylish room products in the region, with the pinnacle of the 350 rooms and suites being the 20 stunning Aspen Chalets, which marry sand and snow and offer views of the Arabian Gulf on one side and the snowy slopes of Ski Dubai on the other. Guests are invited to explore a thoughtfully curated selection of culinary destinations. From the European sophistication of Aspen, the hotel’s 24-hour lobby lounge, to the vibrant Spanish flavours at Salero Tapas & Bodega, each venue offers a distinct experience. Vera Versilia celebrates the coastal cuisine of Tuscany with contemporary flair, while Eugène Eugène delivers a relaxed brasserie atmosphere inspired by garden conservatories. XU introduces bold Cantonese and Southeast Asian dishes in a moody, design-led setting. Guests can also unwind at Vera by the Pool, a serene outdoor extension of Vera Versilia, and rejuvenate at the award-winning SENSASIA Spa, enhancing their overall stay experience.

About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 78 hotels and residences in 32 countries and currently has more than 39 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands. www.kempinski.com www.ghadiscovery.com 

Media Contact:
Laman Aghazada · Director of Marketing
Kempinski Hotel Mall of the Emirates
Sheikh Zayed Road • PO Box 120679 Dubai · United Arab Emirates
T +971 4 341 0000 M · +971 50 424 5625 · [email protected]