New Cluster Director of Sales and Marketing

Engelberg, October 2, 2025 – The new Kempinski Sales & Marketing power comes directly from the South American metropolis of Santiago de Chile to the heart of the Swiss Alps: Miguel Massanet Schulder has been the new Cluster Director of Sales & Marketing at Kempinski Palace Engelberg and Frutt Mountain Resort since September 1, 2025. The German-Spanish top manager brings many years of international experience from leading luxury hotel groups worldwide such as Mandarin Oriental, Jumeirah, and Radisson Hotel Group. In his new role as Cluster Director of Sales & Marketing, he will be responsible for the commercial strategy for Kempinski Hotels in Central Switzerland and will further strengthen the position of the two alpine luxury resorts in national and international key markets. "We are delighted to welcome Miguel Massanet Schulder, a dynamic Sales & Marketing strategist, to the team," says General Manager Andreas Magnus. "His outstanding expertise in the luxury segment, his proven track record in increasing revenue, and his strong leadership qualities will significantly contribute to further expanding our market position and offering our guests a first-class experience in the Swiss Alps." 

Miguel Massanet Schulder, a multilingual hospitality expert (German, Spanish, English, French), looks back on an impressive career. Before joining Kempinski Hotels, he was responsible as Director of Commerce for the Mandarin Oriental in Santiago, Chile, where he led a 26-member team with full commercial responsibility for a revenue volume of over 30 million US dollars. Previously, as Cluster Director of Sales and Marketing in Italy and Spain for Jumeirah Hotels and Resorts, he shaped the commercial direction of the luxury resorts Jumeirah Capri Palace and Jumeirah Port Sóller in Mallorca. In this role, he managed to significantly increase revenues and lead both hotels to Forbes 5-star certified status. 

For Miguel Massanet Schulder, this is his first engagement with Kempinski Hotels and in Switzerland. "I am very excited about my new chapter in these iconic Swiss destinations," says Massanet Schulder. "Together with the teams at Kempinski Palace Engelberg and Frutt Mountain Resort, I will be committed to further developing unique guest experiences and driving commercial excellence in the heart of Switzerland." 

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About Kempinski Palace Engelberg 

Raw luxury - the new Kempinski Palace Engelberg is located in the heart of the Swiss Alps, not far from Lucerne (www.kempinski.com/engelberg). After five full years of construction, the palatial building high up in the mountains was re-opened in June 2021 and re-interpreted for the next generation as a unique hotel reminiscent of the Belle Epoque era. In harmony with nature, history and the modern era, the building is something truly special in its environment. As the first and only international five-star superior hotel in the largest winter and summer holiday destination of Central Switzerland, Kempinski Palace Engelberg is a retreat for all seasons. The historical building was famous far beyond the borders of Switzerland as far back as more than one hundred years ago when successful Engelberg hotelier, Eduard Cattani (1841 – 1908), commissioned his brother, architect Arnold Cattani (1846 – 1921), to design and realise the hotel. In 1904, it opened under the name of Grandhotel Winterhaus thereby setting the cornerstone for today’s building. After extensive renovations and combined with the new five-story hotel, it now forms one perfect architectural unit. The 129 rooms and suites feature state-of-the-art facilities and offer a unique view of the breathtaking mountain landscape. Culinary variety is provided by the Cattani Restaurant which offers a brasserie concept, The Palace Bar with its Habanos Cigar Lounge, the Wintergarden, and, in the winter, the cosy Chalet Ruinart. An unparalleled, round 880 sqm rooftop spa with an infinity pool and a panoramic view of the mountains, a Kids Club and a modern events area with nine rooms as well as an entertainment area, the listed Kursaal*, for up to 1000 guests round off the varied offering. The hotel is easily reached year-round by car, train or via a 75-minute drive from Zurich Airport.  

About Kempinski: Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today the Kempinski Group operates 75 hotels and residences in 33 countries and currently has more than 25 prestigious projects under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.  

kempinski.com/engelberg · kempinski.com · www.ghadiscovery.com 

* The Kursaal is managed by Kursaal AG Engelberg www.kursaalengelberg.ch. This company is not part of Kempinski Palace Engelberg – Titlis Swiss Alps. 

Media Contact: 

Kempinski Palace Engelberg – Titlis Swiss Alps 
Brenda Lavra· Cluster Director of Marketing & Communications  
Kempinski Palace Engelberg – Titlis Swiss Alps 
Dorfstrasse 40 · 6390 Engelberg · Switzerland 
T +41 41 556 40 57· [email protected] 

KRAMER+CREATIVES
Eva Kramer
+41 78 735 1978 
[email protected] 
www.kramercreatives.com