A Seasonal Spa Journey Inspired by Chinese Floral Heritage

Beijing, China, 1 April 2026 – As spring unfolds across China, Kempinski Group introduces City in Bloom, a limited-time seasonal spa campaign running from April to May 2026. Spanning six Kempinski hotels, each experience is inspired by a flower emblematic of its destination, translating local cultural identity into immersive wellness rituals.

Each participating property has crafted a bespoke spa journey, drawing on the natural essence, symbolism and sensory qualities of its chosen flower. Together, these signature treatments form a curated collection that celebrates both the vitality of spring and the richness of regional traditions.

The campaign brings the fleeting beauty of spring to life through a series of restorative and memorable wellness experiences:
Kempinski Hotel Shanghai – Gardenia (Gardenia Serenity Spa Journey). This 75-minute full-body ritual is inspired by the elegance of gardenia and combines aromatic inhalation, floral cleansing, therapeutic massage and revitalising compress therapy.
Kempinski Hotel Taiyuan – Lavender (Violet Lavender Revitalising Treatment). Harnessing the calming properties of lavender, this treatment promotes deep relaxation while restoring inner balance.
Kempinski Hotel Fuzhou – Jasmine (Jasmine Pearl Aromatherapy). Reflecting the city’s historic connection to jasmine, this ritual features a tea-infused foot ceremony followed by a signature massage that captures the flower’s delicate essence.
Kempinski Hotel Jinan – Rose (Rose Blossom Soothing Therapy). Featuring prized Pingyin rose essential oil, this treatment nourishes the skin while delivering a soothing and luxurious sensory experience.
Kempinski Hotel Hangzhou – Osmanthus (Osmanthus Radiance Package). Combining an osmanthus-infused spa treatment with an overnight stay, this experience invites guests to fully immerse themselves in the gentle spirit of spring in Hangzhou.
Kempinski Hotel Yinchuan – Iris (Iris Spa Journey). Inspired by the city’s official flower, this ritual offers a clean, earthy aromatic profile evoking freshness, resilience and renewal.
With its limited seasonal availability, City in Bloom invites guests to experience spring at its most evocative. Whether through a single treatment or an extended stay, the campaign reflects Kempinski’s commitment to creating meaningful, place-inspired luxury experiences. For reservations or further information, please visit the brand's social media accounts.

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About Kempinski
Created in 1872, Kempinski Group is Europe's oldest luxury hospitality company. Kempinski's rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Today, the Kempinski Group operates 75 hotels and residences in 30 countries and has more than 22 prestigious projects currently under development around the globe. Each five-star hotel reflects the strength and success of the Kempinski brand without losing sight of its heritage; each one imbues the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts and prestigious residences. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands. www.kempinski.com  www.ghadiscovery.com  www.kempinski.com/loyalty

For further press information contact:
Linda Wu · Regional MarCom Director
Kempinski Group China Regional Office
[email protected]