The Lady in Red is an iconic Kempinski brand ambassador and enduring feature of the company’s hotels worldwide.
Present at every Kempinski destination across the world, the Lady in Red is instantly recognisable in her red attire, lightly interpreted to reflect the local culture and traditions. Kempinski created and launched the unique Lady in Red concept in 2009, in expression of the company’s innovative spirit as a pioneering European luxury hotelier, offering a truly personalised luxury guest experience. This renowned Kempinski ambassador embodies a dedication to impeccable personal service and superb hospitality, representing the epitome of European timeless elegance. The Lady in Red goes out of her way to understand each guest’s individual needs, and craft memorable experiences with a personal touch throughout their stay, wherever they are in the world.