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苏州金鸡湖凯宾斯基大酒店近日圆满完成2024年双11大促活动,凭借出色的表现,成功实现全平台销售额突破220万元。本次促销活动覆盖了多个电商平台和酒店官方渠道,通过吸引力十足的优惠和酒店卓越的品牌声誉,吸引了大量消费者的关注与参与。
在活动期间,酒店通过专业的主播团队向消费者展示了酒店的特色产品,包括豪华客房、餐饮体验、婚礼及会议套餐等。特别推出的“早鸟预订”优惠和限时抢购产品一度引发抢购热潮,部分产品迅速售罄。
节日氛围与营销策略的完美结合
酒店创新性地将节庆氛围与促销活动结合,制作视频展示了苏州冬季的美丽景色及酒店圣诞市场的精彩内容,为消费者提供了沉浸式的购物体验。为了最大化活动的传播范围,酒店采取了全渠道营销策略,结合短视频、社交媒体推广和电商平台广告,成功提升了品牌的曝光度。
为圣诞季打下坚实基础
此次双11大促的成功不仅展示了苏州金鸡湖凯宾斯基大酒店强大的品牌实力,也为即将到来的圣诞季奠定了坚实的市场基础。酒店将继续推出丰富多样的活动和高品质的服务,回馈消费者的支持与厚爱。