The hotel is among the best brands on the Bulgarian market
At the end of October, the fifth consecutive awards of the global organisation Superbrands took place, identifying those brands that are performing above and beyond others within the market led by the following criteria: quality, reliability and distinction. Among the leading brands awarded with the honorary recognition and the only five-star deluxe hotel to receive the honour, is also Kempinski Hotel Grand Arena Bansko. The awards are based on the votes of an independent and voluntary council of leading experts, authoritative representatives of marketing agencies, managers of key Bulgarian and international companies and leading journalists from influential media, together with the vote of users online.
The official ceremony was held on Tuesday, 27 October at Sofia Event Center and gathered 46 of the most elite brands in the country. Director of Sales and Marketing Violeta Milusheva and General Manager Carsten Seubert also attended the event, where Mr Seubert had the pleasure to personally receive the award on behalf of the hotel.
On occasion of the accolade he commented, “It is an exceptional honour for us to have successfully passed the selection process and to be recognised among the best brands in Bulgaria, being a leader in providing luxury experiences. We are grateful for this valuable acknowledgement and we therefore commit to continue keeping up the excellent level of service to justify the trust of our guests.”
Superbrands is an international programme that was established in 1995 with the aim to promote branding as a professional discipline, stimulating the development of modern economies and creating lasting relationships with consumers, investors, shareholders and media. Currently, Superbrands is the only internationally recognised award for exceptional branding and works with more than 5 000 leading brands in 88 countries. The programme was launched in Bulgaria in 2005 and focuses on the most notable brands, demonstrating supremacy on the national market.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 76 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
For further information, please contact:
Emiliya Kordeva ▪ Marketing Manager ▪
Kempinski Hotel Grand Arena Bansko ▪ 96, Pirin Street ▪ 2770 Bansko ▪ Bulgaria
Tel. +359 749 88568 ▪ Fax +359 749 88560 ▪ email@example.com
To book or for further information, visit
www.kempinski.com/press • www.globalhotelalliance.com