Iconic Kempinski Lady in Red ambassadors add spring sparkle to Berlin in countdown to 120-year anniversary
Berlin, March 13, 2017 – Kempinski Hotels Lady in Red ambassadors from more than ten countries were in Berlin this weekend to mark the official countdown to the company’s 120-year anniversary, celebrated with hotel owners from around the world. These iconic representatives of a personalised luxury guest experience joined anniversary festivities, including an exclusive gala event held at the Hotel Adlon Kempinski, attended by hotel owners, shareholder representatives, and the Management Board.
Kempinski Lady in Red ambassadors at the 120-year gala at Hotel Adlon Kempinski in Berlin. (picture link)
“We are delighted to welcome our iconic Lady in Red ambassadors to Berlin as we celebrate 120 years as a pioneering European luxury hotelier,” said Markus Semer, CEO and Chairman of the Management Board of Kempinski Hotels. “We created the Lady in Red tradition to offer our guests a truly personalised luxury experience, and while today she may be imitated by other hotel companies, the original Kempinski Lady in Red can never be matched.”
Launched in 2009, the innovative Lady in Red concept was created by Kempinski Hotels to bring a personal touch to the guest experience. Today she is an enduring feature for Kempinski worldwide, immediately recognisable at each of its destinations. With an intimate knowledge of the local culture, and the hotel itself, the Lady in Red works with the hotel concierge to embody the beauty of a grand hotel tradition for today’s discerning guests.
Sartorially, the Lady in Red symbolises the epitome of European elegance, in red attire lightly interpreted to reflect the local and cultural traditions of each destination. This diversity was showcased during weekend events in Berlin through a range of Kempinski Lady in Red styles, including original Chinese jackets, the traditional abaya, and Western-style dress.
Throughout the weekend, the Lady in Red ambassadors shared their savvy with guests attending anniversary celebrations about the local culture of hotel destinations they represent in China, Africa, Middle East, South East Asia and Europe.
Created in 1897, Kempinski Hotels is Europe’s oldest independent luxury hotel group. With a rich heritage of impeccable personal service and superb hospitality, Kempinski Hotels is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels and residences in 30 countries and continues to add new properties in Europe, the Middle East, Africa, Asia and the Americas. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands.
Kerstin Heinen • Director Corporate Communications
Kempinski Hotels c/o Hotel Adlon Kempinski
Unter den Linden 77 • 10117 Berlin • Germany
Tel +49 30 2261-1942