Kempinski Hotel Beijing Lufthansa Center offering premium mobility service with brand new BMW limousines
BMW Brilliance Automotive Ltd. has delivered its vehicles – the BMW 7 Series and the all-new BMW 5 Series Li to Kempinski Hotel Beijing Lufthansa Center, for which a handover ceremony was successfully held on October 26, 2017. Time waits for no one and creates our times. This is a time when brilliance and luxury come together.
Present at the handover ceremony, Mr. Torsten Dressler, Managing Director of Kempinski Hotel Beijing Lufthansa Center said, "Kempinski and BMW, two premium brands originating from Germany, have long been in co-operation with one another. BMW, a leading luxury German auto brand is the natural choice for Kempinski, Europe's oldest luxury Hoteliers since 1897. This year marks not only the 120th anniversary of Kempinski but also the 25th anniversary of Kempinski Hotel Beijing Lufthansa Center. As the first Kempinski luxury hotel in China, we are very thrilled to continue strengthening our partnership with BMW in the vibrant and dynamic Capital City of the Peoples Republic of China. The BMW 7 Series and the all-new BMW 5 Series Li are the perfect vehicles to accommodate the mobility requests of our most discerning guests, providing an excellent experience of comfort and style."
Mr. Tony Zhu, Vice President of Corporate, Authority and Diplomatic Sales, BMW Brilliance Ltd. said "Today, we are here to celebrate our third collaboration in 2017. We are proud to be a preferred choice of such a prestigious partner as Kempinski Hotels Again, this collaboration is enhancing the long-term friendship between BMW and Kempinski Hotel Beijing Lufthansa Center. On top of the fleet handover, we are also planning to develop more joined customer and clients events. Together, I believe we can both promote our business, establishing a true win-win cooperation. "
The BMW 7 Series
The BMW 7 Series is the visionary model in the luxury segment and redefines modern luxury with many world leading technologies and innovations. It comes with Carbon Core lightweight chassis design, the Efficient Dynamic power train, as well as the smartest driving system and safety control. For the development of the BMW 7 Series, Chinese customers‘ needs have been widely taken into consideration and many innovative technologies, especially for Chinese market, focusing particularly on “comfort plus” have been integrated. For example the captain’s chair, providing the customer with luxurious rear seat arrangements with highest comfort and selective massage functions, or the high efficient air filter to counter PM2.5, just to name a few.
All-new BMW 5 Series Li
The all-new BMW 5 Series Li is created for Chinese customers. The last generation BMW 5 Series Li had been one of the most successful premium business sedans in Chinese market and set a benchmark of innovation in the segment. The design of the all-new BMW 5 Series Li has focused on both aesthetics and performance, and achieved nearly perfect balance between sport and comfort. It is a pioneer of excellent aesthetic design, innovative technology and perfect driving pleasure in BMW family. Both BMW 7 Series and BMW 5 Series deliver highest premium experience to the customers.