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New E-commerce Manager Appointed at Kempinski Hotel Ajman

New E-commerce Manager Appointed at Kempinski Hotel Ajman

German-national Daniel Scholles has been promoted to the position of e-commerce manager.

Daniel has been promoted from his most recent position as e-commerce coordinator at Kempinski Hotel Ajman.

Holding a diploma in International Hospitality Management from the IUBH School of Business and Management in Germany, Daniel commenced his hospitality career with InterContinental in Berchtesgaden and W Hotel in Barcelona, prior to joining the Kempinski family in 2013 and rapidly working his way up the career ladder to numerous positions at Kempinski hotels in Changsha and Guiyang in China, Kempinski in St. Moritz and, lastly, in Ajman.

Daniel has developed expertise throughout the years in hotels’ major departments and gained wide experience in the digital landscape, as well as providing support to the region’s hotel opening teams as a task force assignment.

Daniel is independently running his own department, and owing to his firm dedication, after joining Kempinski Ajman in June 2015, he increased the GRI by 3.8% in the first six months, and as per the Cornell study, a 1% increase in GRI means a 1.6% increase in RevPAR, meaning that RevPAR was uplifted by 5% and the F&B revenue generated through e-commerce activities, comparing year-to-date since June 2015.

In his new role, Daniel will continue being responsible for overseeing and implementing all aspects of e-commerce activities, including Kempinski CMS, online reputation and SEO to drive a compelling e-commerce strategy leading towards business objectives and growth in line with the Kempinski digital strategy.

Commenting on the recent appointment, General Manager at Kempinski Hotel Ajman Kai Schukowski said: “Due to the increasing shift towards hotels’ online presence, we are delighted to have such a young and dynamic person as Daniel in charge. Working throughout all the departments of a hotel – front office, F&B, marketing, housekeeping, revenue and e-commerce – has further helped him to understand the operations. He is the right person to spearhead and take over e-commerce from scratch, showing results in such a short time.”

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