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From Chanel and Gucci to Louis Vuitton, all of the prestigious names on the international fashion scene are lined up together.

The latest brands to be admitted to the Via Serlas Club – Roberto Cavalli, Ermenegildo Zegna and Polo Ralph Lauren – vanish like butter on the tongue of every.

Bernie’s, Escada, Prada and Jet Set further complement the list of big names in the heart of the village. In addition to the many fashion stores, St. Moritz shoppers will also find sparkling gemstones, stylish designer furniture, fine wine and a superb choice of delicacies.

It is never far to the next little street where local specialities await, for example: Hatecke’s fat-free designer salsiz and haute-couture ham, Glattfelder’s caviar and original homemade coffee mixtures or Hanselmann’s legendary Engadin nut tart.

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