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Portrait St. Moritz

Winter tourism was invented in St. Moritz nearly 150 years ago. Today this Alpine town is known throughout the world as the ultimate holiday resort, where the fairy-tale winter is celebrated with style and charm.

St. Moritz LogoThree different cultural regions converge in St. Moritz thanks to the Romansh language, the proximity to Italy and the fact that the majority of the local population speaks German. The resort owes its original fame to its therapeutic springs, which have been known for over 3,000 years. Along with its superb location above and on the lakeshore, St. Moritz offers an attractive mixture of nature, culture, sports, activities and tranquillity.

St. Moritz was the birthplace of Alpine winter tourism (1864) and sports (1884) and, the venue for two Winter Olympic Games (1928 and 1948) as well as for numerous skiing and bobsled world championships. The summer season is perhaps a little less glamorous, but actually attracts more international visitors than winter. St. Moritz offers an all-year-round guarantee of exceptional leisure and sporting attractions, cultural highlights, chic shopping and world-class events. It also has top-class hotels and excellent restaurants.

The St. Moritz sun shines more intensely, the “champagne climate” is dryer and snow is more certain than anywhere else. These elements, combined with the Upper Engadin lake landscape and valley culture create an array of attractions that is unique in terms of quality and diversity. In winter; downhill and Nordic skiing, the Cresta Run, bob runs, horse racing on the frozen lake, polo, cricket, golf and curling tournaments, the Olympic ski jump ramp and gourmet and music festivals. In summe, try mountain biking, inline skating, hiking, windsurfing, ice-skating, golf, tennis, sailing, opera, art and culture and the Swiss National Park, all within a radius of a few minutes.

The name “St. Moritz” is now so much in demand that it has been registered as an internationally protected trademark. As an international symbol of quality, the name “St. Moritz” epitomises style, elegance and class.

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