Manama, April 3 2013: Europe’s oldest luxury hotel group, Kempinski Hotels kicked-off its annual GCC roadshow earlier this week in Saudi Arabia, and journeyed to Bahrain for one night to showcase their collection of luxury hotels from GCC and Europe to the leading tourism operators, key decisions makers, and influential media representatives in Bahrain.
Featuring 18 of Kempinski Hotel’s most luxurious properties throughout the Middle East, Africa and Europe, executives from each property and key directors from Kempinski’s India, Middle East & Africa regional office will travel to cities in Saudi Arabia, Bahrain, Qatar, UAE and Kuwait from. The roadshow schedule began in Jeddah and includes Riyadh, Al Khobar, Manama, Doha, and Kuwait City with the roadshow wrapping up in Abu Dhabi on April 7th.
Kempinski Hotels opened its first hotel in the Middle East in 1998 and has since opened 9 luxurious properties strategically located across the region, including KSA, Bahrain, UAE, and Qatar. Globally, the European luxury brand operates 76 properties in 31 countries with the Middle East region being one of its prime revenue drivers, bringing in 38 per cent of the group’s total revenues.
The opening of Kempinski Grand & Ixir Hotel Bahrain City Centre on September 7th, 2011 marked the arrival of its first 5-star lavish city hotel in the Kingdom of Bahrain, just a one-hour drive from Saudi Arabia. The Kempinski Roadshow Middle East 2013 in Bahrain consisted of a press conference, a cocktail reception, a workshop and a gala dinner for the leading tourism operators and key decision makers in the Bahrain market.
“In Bahrain, we hope to show the local tourism operators, media representatives, and key decision makers a selection of the most prestigious hotels in the Kempinski collection in the Middle East, Africa and Europe. Increasingly, the GCC is becoming a more important, mobile market, with leisure and business travellers venturing across their borders and out of the region. These Roadshows are a great opportunity for the properties to explore the potential in Bahrain and for the local market to get an exclusive preview of stunning resorts and landmark hotels in and around the region,” said Avsar Koc, Kempinski Regional Sales & Marketing Director – India, Middle East & Africa.
Citing statistics on occupancy rates at Kempinski Grand & Ixir Hotel Bahrain City Centre in the last year and a half, Koc further adds, “The GCC markets represent almost 80 percent of guests in our property. Our aim is to increase the exposure of the Kempinski brand to the Saudi market and across the GCC, and to invite leisure and business travellers alike to experience the finest European hospitality in the region.”
Kempinski Hotels have plans to expand its presence in the Middle East, with luxurious properties opening in Saudi Arabia’s key cities of Al Khobar and Riyadh in late 2013, and Jeddah in 2015, as well as its second property in Qatar and its first property in Oman.
Kempinski properties taking part in the Kempinski Roadshow Middle East 2013 include Kempinski Grand & Ixir Hotel Bahrain City Centre (Bahrain), Emirates Palace (Abu Dhabi), Kempinski Hotel Mall of the Emirates (Dubai), Kempinski Palm Jumeirah (Dubai), Al Madina Shaza, Kempinski Hotel Aqaba (Jordan), Kempinski Hotel Ishtar (Jordan), Kempinski Hotel Amman (Jordan), Djibouti Palace Kempinski (Djibouti), Ciragan Palace Kempinski (Istanbul), Kempinski Hotel Barbaros Bay (Bodrum), Siam Kempinski Hotel (Bangkok), Kempinski Seychelles Resort (Seychelles), Kempinski Hotel Bahia (Marbella-Estepona), Hotel Vier Jahreszeiten Kempinski (Munich), Kempinski Hotel Das Tirol (Jochberg), Le Mirador (Geneva) and Kempinski Grand Hotel des Bains (St. Moritz).