Luis Trenker – a byword, a name and a myth synonymous with mountain adventures, a longing for freedom and the route to the top. World-famous and acclaimed as a mountain climber, film actor, director, architect and successful author, he also acts as the model for the LUIS TRENKER fashion brand which combines old and new aspects to form a timeless fashion style. The South Tyrolean label knows no limits and bridges the generation gap. It boldly transports the world of the legendary filmmaker over mountains into our modern era. Luis Trenker typifies the alpine lifestyle.
The LUIS TRENKER label was created in Bolzano in 1995 by the brothers Michi and Hansjörg Klemera. They cooperated at first with the renowned German leather manufacturer Meindl, but assumed full personal responsibility in 2000. The brand has grown continuously since then.
LUIS TRENKER presented its first collection in 1995. The South Tyrolean label only concentrated on men’s fashion at the beginning. The first ladies’ collection was not shown by LUIS TRENKER until the year 2000.
Accessories – hats, shoes and scarves through to walking sticks - were added in the typical LUIS TRENKER style. The label broke new ground for the first time in autumn 2006 with a small exquisite ski collection. This was followed by LUIS TRENKER upholstered furniture, jams, syrup and beauty products made of original mountain pine oil from the Sarn Valley.
LUIS TRENKER is turning into a lifestyle brand. Even a LUIS TRENKER infrared cabin and a LUIS TRENKER hotel suite have been available since 2009 with everything in the characteristic and unmistakeable LUIS TRENKER style.
LUIS TREKNER, the South Tyrolean lifestyle label, has now not only made a strong and illustrious name for itself, it is also functioning to an increasing extent as a reliable partner in the world of active sport. LUIS TRENKER achieved Olympic eminence in winter 2006: the Brazilian winter sport team wore LUIS TRENKER at the 20th Winter Olympics in Turin – in an authentic style with knickerbockers, glacier sunglasses and hats! The same applied to the German Paralympics Team whose 30 members were provided with outfits for their leisure activities and many official appearances. The label from South Tyrol has decided to continue its active support for sportsmen and sportswomen, and focuses here on people who feel strongly connected to the alpine lifestyle, for example the former skiers Kristian Ghedina and Isolde Kostner, the brother and sister skiers Manuela and Manfred Mölgg, the slalom skiers Denise Karbon and Karen Putzer, the former tobogganing specialist Armin Zöggeler or the professional cyclist Karin Gruber.