At a group level, Kempinski takes a different approach towards its environmental responsibility. Kempinski has a matter-of-fact approach to energy usage in its hotels: applicable for both hotels already operating and those under design where efficiency can be built in. It tries to find innovative solutions that tackle the company’s carbon footprint and increasing energy costs differently by finding solutions that fight the cause and not the symptoms. For this it believes in the power of engaging guests and staff in their everyday actions. Kempinski also believes in the power of nature as the solution for the future energy needs. Clever, efficient and renewable energy solutions make a difference in sustainability, environmental protection and costs – a powerful argument for the business.