Dubai, March 26, 2012: Kempinski Hotel Mall of the Emirates joined Kempinski properties around the world in a call to action to Stop TB in Our Lifetime on March 24, World Tuberculosis Day.
Staff and guests were encouraged to participate in a fund raising drive to raise funds to buy treatment courses for TB sufferers, HIV patients at risk of acquiring the disease and TB patients in recovery.
The awareness and fund raising campaign is part of a broader Kempinski Corporate campaign, run in partnership with the Stop TB Partnership, which saw properties support the cause through individually organized awareness events for the fourth consecutive year.
All funds raised through the donation drive will be donated directly to the Stop TB Partnership. Guest letters and awareness messages on welcome screens across the hotel served as a call to action to guests, highlighting how little it would take from an individual to help eradicate the infectious disease that causes millions of deaths worldwide.
“People often do not realise that all it takes is a small gesture of generosity to potentially save a life. Kempinski takes spreading this message seriously as TB is a disease that continues to affect lives in many countries we operate in and yet it’s a disease that is completely curable. Education, awareness and action can help us achieve the campaign’s goal, which is to stop TB in our lifetime,” said Alejandro Bernabé, General Manager at Kempinski Hotel Mall of the Emirates.
Note to Editors:
About Kempinski Hotel Mall of the Emirates:
A luxurious alpine retreat in the heart of the Middle East's most glamorous and cosmopolitan city, Kempinski Hotel Mall of the Emirates has brought the magic of winter to Dubai. The elegant hotel is one of Kempinski's most unique city properties, combining exciting shopping, entertainment and dining options with lavish accommodation, including 15 spacious but cosy Ski Chalets overlooking one of the world’s largest indoor ski slopes.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 72 five-star hotels in 30 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.
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Elodie Bodin • Marketing Communications • Kempinski Hotel Mall of the Emirates • Sheikh Zayed Road • 120679 Dubai • United Arab Emirates
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