Dubai, March 26, 2012: Kempinski Hotel Mall of the Emirates joined Kempinski properties around the world in a call to action to Stop TB in Our Lifetime on March 24, World Tuberculosis Day.
Staff and guests were encouraged to participate in a fund raising drive to raise funds to buy treatment courses for TB sufferers, HIV patients at risk of acquiring the disease and TB patients in recovery.
The awareness and fund raising campaign is part of a broader Kempinski Corporate campaign, run in partnership with the Stop TB Partnership, which saw properties support the cause through individually organized awareness events for the fourth consecutive year.
All funds raised through the donation drive will be donated directly to the Stop TB Partnership. Guest letters and awareness messages on welcome screens across the hotel served as a call to action to guests, highlighting how little it would take from an individual to help eradicate the infectious disease that causes millions of deaths worldwide.
“People often do not realise that all it takes is a small gesture of generosity to potentially save a life. Kempinski takes spreading this message seriously as TB is a disease that continues to affect lives in many countries we operate in and yet it’s a disease that is completely curable. Education, awareness and action can help us achieve the campaign’s goal, which is to stop TB in our lifetime,” said Alejandro Bernabé, General Manager at Kempinski Hotel Mall of the Emirates.
Note to Editors:
About Kempinski Hotel Mall of the Emirates:
Priding itself on offering guests innovative experiences, Kempinski Hotel Mall of the Emirates has some of the most unique and stylish room products in the region. Fifteen stunning Ski Chalets marry sand and snow, offering views of the Arabian Gulf on one side and ski slopes on the other. The über-sleek Executive Tower Suites and the luxurious Presidential Suite are an exercise in modern elegance and provide an exclusive haven for discerning guests. Each of the hotel’s 393 deluxe rooms and suites is equipped with a large plasma flat-screen TV with access to 80 international satellite channels, as well as a DVD and multi-media player. In addition, all rooms have a fully furnished dining area as well as stylish and well-appointed marble bathrooms.
Created in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 74 five-star hotels in 31 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.
To book or for further information visit:
Elodie Patel • Marketing Communications Manager • Kempinski Hotel Mall of the Emirates • Sheikh Zayed Road • 120679 Dubai • United Arab Emirates
Tel +971 4 341 00 00 • Fax +971 341 45 00 • Mobile +971 50 3575102