3 October 2013 | Kempinski Hotel Mall of the Emirates | @KempinskiDubai
Breast Cancer Awareness

Let’s Paint the City Pink

Other than Oktoberfest, this month is also Breast Cancer Awareness Month. A month where everybody, from individuals to organizations, come together to create awareness for breast cancer.

In Dubai, there are a lot of activities taking place to raise awareness for this terrible disease. And for the ninth time Safe & Sound (the BurJuman Breast Cancer Awareness Programme) is organizing their popular Safe and Sound: Pink Walkathon on November 1st. Everyone can take part in this popular event, which is the biggest breast cancer walk to show support and raise funds for the cause.  Fifty of our team members from Kempinski Hotel Mall of The Emirates will be participating in this event, and we would love for you to join us as well. Click here to find out how you can participate.

Another exciting event that is definitely worth participating in is Dubai Goes Pink. It’s a month long and citywide event organized by Breast Cancer Arabia, and starts on October 3rd. Dubai Goes Pink is organizing a host of challenging and fun activities to raise awareness. Click here to find out more about these events and how you can get involved.

Form our side we are proud to have joined forces with Breast Cancer Arabia. Our Pastry Chef will be making a special Breast Cancer Awareness cake to be sold at Aspen by Kempinski from October 20th until 26th from 11 am to 8 pm. 10% of the profit of each cake sold will be donated to our friends at Breast Cancer Arabia. Get involved and support the fight against breast cancer...

Breast cancer is the most frequently diagnosed cancer and is the leading cause of cancer death among women worldwide as per the American Cancer Society, Global Cancer Facts and Figures. Men however, also suffer from breast cancer. According to the breastcancer.org, 1% of the breast cancer occurs in men.

The Institute for Health Metrics and Evaluation at University of Washington shared a study that highlighted the fact that every 19 seconds, somewhere around the world a case of breast cancer is diagnosed among women. And in every 74 seconds, somewhere in the world, someone dies from breast cancer.

For more information please visit http://www.breastcancer.org/

3 October 2013

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