Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Saxony-Hildburghausen on 12th October 1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event with a specially brewed beer just for the occasion by the breweries of Munich. The decision to repeat the horse races in the subsequent year gave rise to the over 200 years of tradition of the Oktoberfest, the biggest public party in the world. Only breweries within the city limits of Munich are allowed to brew the traditional “Oktoberfestbier” with Paulaner being the most sold Oktoberfestbier.
Every year, the mayor of Munich inaugurates Oktoberfest with a ceremonial tapping of the first barrel of beer. When the tap has been attached, the mayor shouts, "O'zapft is!" (“It is tapped!”), and then the beer can be served.
You can have the real Oktoberfest experience in Chengdu as well! The 11th Annual Paulaner Chengdu Oktoberfest awaits your arrival at Kempinski Hotel Chengdu from 1-5 September. Check out the specials below:
- 1 September at 18:30: Barrel Opening Ceremony
- Live Band: Alpenrocker from Germany
- Two different set menus are available, and you can also “Buy 10, Get 11”
RMB 328/ per person (Set A or Set B, including 4x0.5 L (16.9 oz) Oktoberfest Beer)
Please contact Paulaner Bräuhaus Chengdu for reservations or more info. +86 28 8526 9999.
About Paulaner’s past and present
Paulaner obtained its name from the Italian monastic order of St. Paola, which settled in the heart of what is now Munich in the early 17th century. During Lent, the monks brewed a rich and powerful strong beer which served them as liquid bread: Paulaner Salvator. The high quality and the outstanding taste of the Salvator, which the monks sold to the population of Munich for a small charge, soon spread like wildfire. Nowadays, Paulaner is the largest brewery in Bavaria and one of the leading specialist breweries in Germany. Paulaner promotes authtentic Bavarian beer culture with the beers brewed in Munich and distributed in all the world in bottles, cans and draft as well as in the Paulaner Brauhaus concept where Paulaner brew masters brew freshly brewed Pualaner beers which are enjoyed directly from the tank and only in the restaurant itself.
About Pure bier since 1516
Paulaner beers are brewed according to the Bavarian Purity Law of 1516, the oldest food law in the world. It only permits barley, hops, water and yeast for brewing. Paulaner only uses the best: summer barley with the best viability values, starch and protein content, the best aromatic hops from the “Hallertau” region in Germany. The quality of the yeast has a quite decisive influence on the fermentation process. It determines both the alcohol content as well as the aroma of the beer.
About Munich Bier
In Munich, the home of Paulaner, beer has always been something special. Beer is not only brewed and drunk here, but also lived and loved. The best proof of this can be found in the innumerable beer gardens, which reflect the proverbial Bavarian joviality.
The Brewing Process
- Mashing: The whole grain malt is crushed and grounded to grist and flour. Malt grist is mashed with warm water under heavy steering. The mash is hold at several temperature levels and heated up to about 80 °C.
- Lautering: Mash is pumped into the Lauter tun, strained and filtered. Lautering separates the liquid part from the insoluble part: the wort from the spent grains. Spent grains are removed and can be used as food for cattle, pigs or poultry.
- Hops: Boiling the wort is boiled heavily for approx. 1 1/2 hours, during the hops is added.
- Cooling: The hot wort is cooled down to 8 °, otherwise the y east would be killed in the hot liquid.
- Fermentation: The cooled, clarified wort is then subjected to top or bottom fermentation in open or closed containers with the addition of yeast. The fermentation starts immediately and takes up to 7 days, during the young beer has to be kept cool by 7 to 9 °C. The sugar is fermented to alcohol and carbon dioxide.
- Storing: After the main fermentation, the young or "green" beer is pumped into storage tanks, where the final ageing and post-fermentation takes place. The clearing and development of the final taste, colour, freshness and odour takes part. The yeast settles down. The beer is kept under pressure and at freezing point (0 °C). After 3 weeks ripening, the beer is ready f or consumption and can be served without any further treatment. Fresh beer is still containing yeast, which results in a cloudy appearance and gives the beer additional aroma and body.
About Kempinski Hotel Chengdu
Kempinski Hotel Chengdu enjoys a great location in the affluent south of the city, close to the offices of many international companies and consulates. Only 20 minutes from the airport and 15 minutes from the vibrant city centre, it is the perfect place for the business and leisure traveller. In addition to 471 guestrooms and suites, Kempinski Hotel Chengdu offers excellent Chinese and international cuisine, as well as freshly brewed, homemade beer of the famous Paulaner Bräuhaus. Chengdu is also a perfect place for nature-loving travellers, endowed with an abundance of natural parks, including the majestic Emei Mountain, picturesque Jiuzhaigou and the world’s largest giant panda sanctuary. With a perfect blend of European hospitality and spicy Sichuan flair, Kempinski Hotel Chengdu invites you to step into a world of remarkable luxury.
Founded in 1897, Kempinski Hotels is Europe’s oldest luxury hotel group. Kempinski’s rich heritage of impeccable personal service and superb hospitality is complemented by the exclusivity and individuality of its properties. Kempinski now manages a portfolio of 75 five-star hotels in 32 countries and continues to add new properties in Europe, the Middle East, Africa and Asia. Each one reflects the strength and success of the Kempinski brand without losing sight of its heritage. The portfolio comprises historic landmark properties, award-winning urban lifestyle hotels, outstanding resorts, and prestigious residences. Each one is imbued with the quality guests have come to expect from Kempinski while embracing the cultural traditions of its location. Kempinski is a founding member of the Global Hotel Alliance (GHA), the world’s largest alliance of independent hotel brands, which is celebrating its tenth anniversary in 2014.
For further press information contact
Ms Vivian Li - Public Relations Manager
Kempinski Hotel Chengdu
No 42, 4th Section, South Renmin Road, Chengdu 610041, P.R.China
T +86 28 8526 9999, F +86 28 8512 2666